Veteran actress and filmmaker Omotola Jalade-Ekeinde has shared her views on the growing trend of using dance to promote movies, saying she has no objection to it as long as it is natural and enjoyable.
She made the remarks during a recent appearance on TVC Entertainment, where she explained that the backlash against dance-driven promotions often arises from pressure placed on actors, rather than from spontaneous or authentic expressions.
“I’m sorry, I would not be doing the dancing. I’m very, very sorry. It’s just not me. I dance. I love to dance, I’m sure a lot of us love to dance.
“I think the problem and the reason why a lot of people are kicking back at it is because you want to dance because you feel like it, not because you have to.
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“There’s a difference, okay? So there’s nothing wrong with, oh, you know, you’re promoting a movie and you guys are just having fun. That’s different,” she said.
Omotola emphasised that her job as an actor is to deliver quality performances, and marketing should be left to professionals.
“But when it becomes a chore, when it becomes, oh, this is what you have to do to even sell a movie, it’s not professional. I already did the project, You know, I should go around, you know, talk about the project, promote the project, and then let the people whose job are to distribute and do the advertising of the project to do that,” she said.
Her comments follows Kunle Afolayan’s stance where he recently stated that he wouldn’t dance to promote a movie, adding that he’d rather not produce a N1 billion film if his earnings are a mere N10 million.
