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  • Promasidor, Rite Foods restate commitment to education, child nutrition

    Promasidor, Rite Foods restate commitment to education, child nutrition

    Promasidor Nigeria, a leading food and beverage company, has restated its commitment to promoting education and child nutrition in the country through various initiatives. The company has been enhancing educational quality in schools across the country through its high-quality nutritional products and initiatives. Through the Ikun Milk Day programme, it has also provided its dairy products that contain essential nutrients to students. It was part of the commemoration of this year’s International Day of Education by Promasidor.

    Its Chief Executive Officer, Francois Gillet, emphasised the strong link between nutrition and education, stating that proper nutrition is critical to helping children reach their full potential by providing the nourishment they need to learn, grow, and thrive.

    He affirmed that the company’s dairy products were fortified with key nutrients, including calcium, vitamins, and essential minerals, which are vital for bone development, cognitive function, and overall well-being.

    He stated that the company’s belief that improved nutrition directly contributes to better educational outcomes and long-term societal growth defines the quality of its products.

    For nearly a decade, Promasidor has empowered secondary school students nationwide through its flagship career guidance programme, Harness Your Dream. The initiative targets Junior Secondary School 3 (JSS 3) students at a critical stage when career-defining academic decisions are made, equipping young Nigerians with the knowledge needed to pursue sustainable, fulfilling career paths.

    This stems from the company’s over two decades of mathematics subject development through its programme ‘Cowbellpedia TV Quiz Show.’

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    Cowbellpedia, themed Mega Mind in 2025 has recently been made more comprehensive to cover subjects, such as Science, Technology, Engineering, Mathematics (STEM); to reflect the broader areas of interest for students, with a bigger prize offering of up to N100 million, including cash rewards, laptops, other learning equipment, and products. The top winners were also offered an all-expense paid educational excursion to South Africa.

    This underscores the company’s mission to contribute meaningfully to the country’s educational development, a practical demonstration of how the private sector can help strengthen educational standards through collaboration.

    Promasidor Nigeria, with a portfolio of unique brands that include Cowbell, Loya Milk, Miksi, Top Tea, Onga Seasoning, Twisco, and Kremela, is committed to connecting with consumers through worthy initiatives.

    Meanwhile, Rite Foods Limited, a leading Nigerian food and beverage company, has also reaffirmed its longstanding commitment to advancing access to quality education and promoting sustainable learning outcomes across communities where it operates.

    As part of the programme, it provided essential learning materials, including school bags and exercise books, to pupils, helping to ease learning challenges and encourage academic engagement. The outreach activities were conducted across select schools in Lagos State and Ogun State, reinforcing the company’s commitment to community development and inclusive growth.

    A defining feature of the initiative was its strong sustainability focus. The school bags distributed were produced from recycled post-consumer packaging waste sourced from Rite Foods’ product portfolio, including Fearless Energy Drinks, Bigi Soft Drinks and Water, and sausage packaging. This innovative approach highlights the company’s dedication to environmental stewardship and the promotion of circular economy practices.

    Each school engagement featured interactive learning sessions, educational activities, and practical demonstrations on recycling and environmental responsibility, providing pupils with valuable lessons on sustainability and responsible consumption.

    Commenting on the initiative, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods, emphasized the organization’s education-driven philosophy:

    “Education is the foundation upon which sustainable societies are built. At Rite Foods, we remain committed to supporting learning initiatives that not only improve access to education but also inspire responsible citizenship and environmental consciousness.”

    “Our approach to education goes beyond material support. It is about empowering young minds with the confidence, values, and opportunities they need to thrive in a rapidly changing world.”

    As the global community observes the International Day of Education, Rite Foods Limited continues to set a strong example of how corporate organisations can support education, sustainability, and community development in meaningful and enduring ways.

  • Promasidor restates commitment to societal

    Promasidor restates commitment to societal

    Food and beverage company Promasidor Nigeria has reinstated its commitment to promoting education and child nutrition in the country through various initiatives.

    The company’s Chief Executive Officer, Francois Gillet, reinstated this commitment in commemoration of this year’s International Day of Education.

    He emphasised the strong link between nutrition and education, stating that proper nutrition is critical to helping children reach their full potential by providing the nourishment they need to learn, grow, and thrive.

    The Promasidor boss affirmed that the company’s dairy products are fortified with key nutrients, including calcium, vitamins, and essential minerals, which are vital for bone development, cognitive function, and overall well-being.

    He stated that the company’s belief that improved nutrition directly contributes to better educational outcomes and long-term societal growth defines the quality of its products.

    Promasidor has been enhancing educational quality in schools across the country through its high-quality nutritional products and initiatives.

    Read Also: Eno appointed Promasidor Nigeria’s Director

    For instance, through the ‘Ikun Milk Day’ programme, Promasidor has also provided its dairy products that contain essential nutrients to students.

    For nearly a decade, Promasidor has empowered secondary school students nationwide through its flagship career guidance programme, “Harness Your Dream.”

    The initiative targets Junior Secondary School 3 (JSS 3) students at a critical stage when career-defining academic decisions are made, equipping young Nigerians with the knowledge needed to pursue sustainable, fulfilling career paths.

    This stems from the company’s over two decades of mathematics subject development through its programme ‘Cowbellpedia TV Quiz Show.’

    Cowbellpedia, themed ‘Mega Minds’ in 2025 has recently been made more comprehensive to cover subjects, such as Science, Technology, Engineering, Mathematics (STEM); to reflect the broader areas of interest for students, with a bigger prize offering of up to N100 million, including cash rewards, laptops, other learning equipment, and products.

    The top winners were also offered an all-expense paid educational excursion to South Africa. This underscores the company’s mission to contribute meaningfully to the country’s educational development, a practical demonstration of how the private sector can help strengthen educational standards through collaboration.

    Promasidor Nigeria, with a portfolio of unique brands that include Cowbell, Loya Milk, Miksi, Top Tea, Onga Seasoning, Twisco, and Kremela, is committed to connecting with consumers through worthy initiatives.

  • Promasidor unveils 2025 Cowbellpedia edition, offers N100m in prizes

    Promasidor unveils 2025 Cowbellpedia edition, offers N100m in prizes

    Promasidor Nigeria has officially launched the 2025 edition of Cowbellpedia, themed “The Mega Minds,” reaffirming its commitment to shaping Nigeria’s future through science, technology, engineering, and mathematics (STEM) education.

    Described as more than just a popular TV quiz show, Cowbellpedia 2025 promises to be an intense competition where the brightest young minds showcase their problem-solving abilities in STEM, general knowledge, and puzzles.

    According to a statement by the company, winners in both the Junior and Senior Secondary School categories will each receive N5 million and enjoy an all-expense-paid educational trip to Kenya. The total prize pool is worth up to N100 million, including cash, laptops, tablets, and Cowbell products.

    First runners-up in both categories will receive N3 million each, second runners-up N2 million each, while those who place fourth will go home with N500,000 each.

    The statement also revealed that parents and teachers will have their moment in the spotlight with a special competition segment tailored just for them.

    Promasidor said :” This is because

     they deserve their moment too! Winning parents in the junior & senior categories would receive N500,000 each, the first runners-up in the junior & senior categories would be given N400,000 each, while the second runners-up in the Junior & Senior Categories would be given N300,000 each.

    “We not only agree that a teacher’s reward is in heaven, but we believe that every deserving teacher should also be rewarded here on earth. The Cowbellpedia teachers contest will be rewarding teachers of the junior & senior categories who come 1st, with N1m and a laptop each. 

    “The first runners-up in the junior & senior categories would be rewarded with N500,000 each, while the second runners-up in the junior & senior categories would receive N300,000 each. 

    “The schools of the winners, first runners-up, and second runners-up of both the junior and senior categories will receive lots of laptops and projectors.”

    The company said over 5,000 students between the ages of 11- 17 years, from secondary schools across Nigeria, participated in a computer-based test (CBT). 

    The top 132 performers from this preliminary stage, the company added were given Samsung tablets each and also selected to compete in the Cowbellpedia TV Quiz Show.

    Speaking at the grand opening, Adebola Williams, Marketing Director, Promasidor Nigeria Limited shared her excitement. “Cowbellpedia is more than just a contest; it celebrates young Nigerian talents. Education unlocks potential, and through this platform, we’re not just recognizing brilliance—we’re fuelling it.”

    She emphasised the global impact of Cowbellpedia, pointing out that some of the top-performing students from the 2023 Cowbellpedia TV Quiz Show have gone ahead to secure scholarships into prestigious institutions in the US, UK, Qatar, and Nigeria.

    “At Cowbell, we’re dedicated to nourishing both body and mind. Our VitaRich formula, and Vitamin B9 (which supports brain development), empower students to hone their skills and strive for excellence. This aligns with our brand promise, ‘Sooo Gooood Sooo Smart,’ which complements our overarching campaign, ‘Sooo Creamy Sooo Gooood, she said.

    Donatus Ukpai, Dairy Category Manager, Promasidor Nigeria, explained that the Cowbellpedia game has been structured to be in four stages, which include the elimination stage, quarter-final, semi-final and the grand finale. 

    He said, ‘‘Based on feedback from Parents and Teachers from the past, we have made some modifications to some aspects of the game show to make it more interesting and exciting.

    He emphasized that the show is about accuracy and speed to have an edge over the next participants. He encouraged the students to strive to be the best. 

    He said: “There can only be one winner, but we won’t let other participants go back home empty-handed. All participants get to go home with a brand-new tablet.”

    Beyond the numbers and buzz, the Cowbellpedia competition is a personal journey for the students. Agbo Daniel, last year’s Junior category winner, who’s back to take on the Senior category, couldn’t hide his excitement.

    Read Also: Promasidor rewards consumers

     “Returning to Cowbellpedia is a dream come true. I will get to test my skills again, make new friends, and—who knows—maybe even make history by winning both categories”.

    Mr. Ajiboye Olukunle, a Teacher at St. Gregory’s College School, Lagos, shared the preparedness of his students. 

    He said: “Our students have been working hard, and we’re confident they’ll give it their all. This is their time to shine.

    With jaw-dropping prizes, nail-biting rounds, and a showdown of Nigeria’s sharpest young minds, Cowbellpedia 2025 is set to be an unforgettable ride.

    “The company believes that education isn’t just about passing exams and cramming formulas. It’s the ultimate power-up for shaping the future.

    “In a country packed with young geniuses who keep raising the bar, Cowbellpedia is back to spotlight the brightest secondary school students, proving once again that Nigerians have Mega Minds.”

  • Eno appointed Promasidor Nigeria’s Director

    Eno appointed Promasidor Nigeria’s Director

    Promasidor Nigeria Limited has announced the appointment of Dr. Eno Udoma-Eniang as its Corporate Affairs & Ikun Dairy Farm (IDF) Director, effective July 8th, 2024.

    Promasidor Nigeria is a manufacturer of products such as Cowbell Milk, Loya Milk, Miksi Milk, Kremela,1 Cowbell Chocolate, Cowbell Evaporated Milk, Cowbell Coffee, Cowbell Strawberry, Top Tea, and Onga food Seasoning.

    Eno joins Promasidor Nigeria from Emerging Markets Telecommunications Services Limited (9Mobile), where she held several leadership roles, the last of which was Head of Government and Legislative Affairs, promoting a favourable positioning and protection for the organisation’s corporate, regulatory, and policy interests.

    She brings over three decades of extensive multinational and multi-jurisdictional experience, in broad multi-functional roles spanning legal practice, social responsibility, corporate and regulatory affairs, and commercial legal management, to the Promasidor team.

    Her career cuts across Law Practice, Banking, and Telecommunications sectors, having worked in top-notch law firms including, Udo Udoma & Belo Osagie (Nigeria), Bentsi Enchill, Letsa & Ankomah (Accra, Ghana), UBA Trustees and Econet Wireless Nigeria (Now Airtel Nigeria).

    Read Also: Promasidor Nigeria appoints CEO

    Eno’s proven track record in Leadership, Stakeholder Management, Communications, Corporate Governance, and Advocacy makes her an invaluable addition to Promasidor Nigeria leadership team.

    Eno Chaired the Legal & Regulatory Committee of the Association of Licensed Telecommunications Operators of Nigeria (ALTON) and currently serves as the 2nd Vice Chairman of the Committee of Legal Advisers & Company Secretaries of the Nigeria Employers Consultative Association (NECA).

    Eno is a lawyer and holds a B.L from the Nigerian Law School and Ghana School of Law, an MBA in Consultancy Management from the University of Wales, Cardiff, and an Executive MBA and DBA from EMAS Business School, Eurasia.

    She is a Chartered Mediator and Conciliator (ChMC), a Chartered Secretary and Administrator, a Member of the Financial Reporting Council of Nigeria, and an Associate Member of the International Management Academy (IMA).

  • Promasidor Nigeria appoints CEO

    Promasidor Nigeria appoints CEO

    Promasidor Nigeria Limited is pleased to announce the appointment of Francois Gillet as its new Chief Executive Officer (CEO), effective July 1, 2024. Francois succeeds Bruno Gruwez, who has decided to pursue new opportunities outside the Promasidor Group.

    Francois joins Promasidor Nigeria from Danone, where he served as General Manager in Réunion. Prior to his tenure at Danone, he had a long career as a General Manager with Lactalis (a world leader in dairy) in Algeria and Brazil.

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    Francois is a seasoned executive with extensive international experience and a proven track record of driving business growth and profitability in the fast-moving consumer goods (FMCG) sector, particularly in emerging markets. Promasidor Group Chief Executive Officer Anders Einarsson describes the new CEO, Francois, as a perfect fit for the job – ‘’His expertise spans organizational leadership, strategic analysis, business model development, and commercial management, making him ideally suited to lead Promasidor Nigeria’s next phase of growth’’.

    A French national, Francois holds a Master’s in Business Administration from ESCP Business School. He is married with children

  • Kaduna hails Promasidor

    Kaduna State Government has applauded Promasidor Nigeria Limited for its career development initiative, Harness Your Dream, which was held for the sixth time recently. A pan-Nigerian project, the corporate social investment project this time took place at Sardauna Memorial College in Kawo New Extension of the state capital.

    The Permanent Secretary of Kaduna State Ministry of Education, Mrs Nana Kande Bage, who flagged off the state edition of Promasidor Harness Your Dream, described it as “an excellent programme,” while she encouraged the students from six schools to pay attention to the presentations.

    She called on other corporate organisations to toe the line of Promasidor, particularly in the area of developing and empowering the youths. “Other corporate organisations should follow the example of Promasidor as this kind of initiative will further boost the interest of the students in schooling,” she admonished.

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    “I thank Promasidor for choosing Kaduna State to be part of this programme. I feel highly delighted that Kaduna is the sixth state where this initiative is being held,” the Permanent Secretary further said, as she turned her attention to the students: “I encourage you to make good use of this opportunity. If you allow such opportunity to slip off your hand, you may not get it again. Work hard so that you will excel in future.”

    Earlier, the Principal of the host school, Nura Hassan Yaro also expressed gratitude to Promasidor for considering his school worthy of hosting the programme. He stated his belief that it would make so much impact on the career choices of the students of the schools selected.

    Other schools represented at the Kaduna edition of Promasidor Harness Your Dream are: Dalet Girls Secondary School, Kawo; Government Girls Secondary School, Kawo; Government Secondary School, Kawo, Government Secondary School, Badarawa and Dr. Ahmed Mohammed Makarfi Government Secondary School, Hayin-Banki.

    Addressing the students and other key stakeholders at the event, Promasidor’s Head of Legal and Corporate Communications, Mr Andrew Enahoro said that more states would benefit from the initiative as the company is committed to giving back to the society.

     

  • Promasidor supports families of children with disabilities

    Promasidor Nigeria Limited, a leading food company, has provided succour to more than 60 parents of children with disabilities through its low-interest microcredit scheme – “We Too Can Grow.”

    The scheme is in advancement of its corporate social responsibility (CSR) policy. Done in partnership with Children’s Developmental Centre (CDC), which supports children and young adults with disabilities, the scheme has benefitted five cooperative groups to which the families belong, with three more to receive their grants.

    Promasidor said it initiated the scheme to provide funds to cooperative groups in Lagos and Ogun states through CDC. It is facilitated by Surbpolitan Microfinance Bank.

    Commenting on the support from Promasidor at a ceremony held for the cooperatives at the CDC in Lagos, the Project Director, Delphine Misan-Arenyeka, said the company had shown that it cares for children and young adults with disabilities. She said a lot of progress has been made and that other groups would also get the funds after undergoing training with the Community Development Foundation (CDF), which is in charge of capacity building, in partnership with CDC.

    The trainings are for proper organisational development, which involves conflict management, credit and financial management and entrepreneurship.

    Misan-Arenyeka added that four of the five cooperatives that benefitted from the scheme were in Lagos, while one was in Abeokuta, Ogun State. They included Excellent Cooperative, Success Cooperative, Affectionate Cooperative, CDC/Parents and Atunda-Olu.

    She commended Promasidor for the scheme, adding that the company has demonstrated that it cares for the less privileged. “We Too Can Grow also includes provision of Promasidor’s products to CDC, which are sold to support the children through funds disbursed to parents,” she said.

    Dr. Olayinka Akindayemi, CDC service director, advised the benefitting parents to take adequate care of their children and make judicious use of funds provided to them. She said there are plans to extend the scheme to other cooperative groups for the wellbeing of children with special needs.

    Promasidor Corporate Communications Coordinator Isiaka Lawal said the scheme was a way of saying children with special needs should not be discriminated against in the society.

    “We Too Can Grow is a way of saying that we recognise that children with special needs are members of the society. They have the right to pursue their dreams like other members of the society do,” he said

     

    At the ceremony, Akinyemi Akintola, executive director of CDF, stated that apart from the two-day training, which was held in languages the groups understand, its organisation’s role is also to monitor and ensure that loans are used properly by the cooperatives and paid on time for others to benefit. He said CDF is involved in the partnership with CDC in order to bring to use its expertise for development in areas where the centre does not have and then continue from there. On the impact of the trainings and the loans received, the Chairman, Affectionate Cooperative Group, Cornelius Akintola Kasunmu, said the fund was well disbursed among the 22 members of the cooperative, adding that the training at CDF was quite useful as it has helped him to grow his business and also in attending to issues relating to his child’s wellbeing.

     

    Another member of the group, Ganiyat Falade explained that the training by CDF has broadened her knowledge on how to manage funds for investment purposes. “Now, l can adequately take records of sales and products l invest in. The training has been very useful,” she said.

     

     

  • Promasidor supports families of children with disabilities

    Promasidor Nigeria Limited, a leading food company, has provided succour to more than 60 parents of children with disabilities through its low-interest microcredit scheme – “We Too Can Grow.”

    The scheme is in advancement of its corporate social responsibility (CSR) policy. Done in partnership with Children’s Developmental Centre (CDC), which supports children and young adults with disabilities, the scheme has benefitted five cooperative groups to which the families belong, with three more to receive their grants.

    Promasidor said it initiated the scheme to provide funds to cooperative groups in Lagos and Ogun states through CDC. It is facilitated by Surbpolitan Microfinance Bank.

    Commenting on the support from Promasidor at a ceremony held for the cooperatives at the CDC in Lagos, the Project Director, Delphine Misan-Arenyeka, said the company had shown that it cares for children and young adults with disabilities. She said a lot of progress has been made and that other groups would also get the funds after undergoing training with the Community Development Foundation (CDF), which is in charge of capacity building, in partnership with CDC.

    The trainings are for proper organisational development, which involves conflict management, credit and financial management and entrepreneurship.

    Misan-Arenyeka added that four of the five cooperatives that benefitted from the scheme were in Lagos, while one was in Abeokuta, Ogun State. They included Excellent Cooperative, Success Cooperative, Affectionate Cooperative, CDC/Parents and Atunda-Olu.

    She commended Promasidor for the scheme, adding that the company has demonstrated that it cares for the less privileged. “We Too Can Grow also includes provision of Promasidor’s products to CDC, which are sold to support the children through funds disbursed to parents,” she said.

    Dr. Olayinka Akindayemi, CDC service director, advised the benefitting parents to take adequate care of their children and make judicious use of funds provided to them. She said there are plans to extend the scheme to other cooperative groups for the wellbeing of children with special needs.

    Promasidor Corporate Communications Coordinator Isiaka Lawal said the scheme was a way of saying children with special needs should not be discriminated against in the society.

    “We Too Can Grow is a way of saying that we recognise that children with special needs are members of the society. They have the right to pursue their dreams like other members of the society do,” he said

  • Promasidor gets BoI’s N5.6b loan

    Promasidor Nigeria Limited, a leading food company, has secured a N5.6 billion credit from the Bank of Industry (BoI) to support its aggressive expansion programmes.

    PNL Finance Director, Per Kristensen, said the facility would be used for buying machinery, factory expansion and value chain development, which would create jobs for Nigerians and increase the company’s capacity to support the country’s economy.

    Disclosing this in Lagos, Kristensen said repayment of the loan was structured over a seven-year tenure, including a 12-month moratorium. He added that the facility was a vote of confidence on the company’s untainted financial integrity, high credit rating and exceptional corporate governance practice.

    He said: “The near single digit interest loan is guaranteed by First City Monument Bank Limited. You cannot compare this with any other commercial loans in the country. What this means is that Promasidor has the needed funds to pursue growth in machinery, backward integration, production plants and create more jobs.”

    “The loan comes with comfort because it is denominated in local currency. For the period of seven years, the only risk is the interest rate, which is minimal. We are going to repay in Naira and the process is very transparent. We are excited about the development. It will give us additional opportunity to contribute to the growth of the country’s economy.

    “The business is expanding and we need a lot of capital to support that. The injection of the BoI facility gives the management the needed stability and relief to continue to pursue the expansion plans. A lot of expansion activities are ongoing at the factory, and we will continue to see more of that in the next 24 months.”

    The company’s Head of Legal and Corporate Communication, Mr. Andrew Enahoro said the company and BoI had shared passion and interest in supporting job creation and the economic growth of the country.

    He pointed out: “BoI’s interest is to support business expansion, stimulate jobs and create social values. These are fundamental to BoI’s support for any organisation. Promasidor, on its part, has plans to expand its different plants and develop other exciting products. These will create jobs.

    “If we employ additional 500 people as a result of the credit, it is just the beginning of the impact it will create.”

    He added that the company would look at other multiplier effects of its spending and that of the employees that would come on board on the economy as well as other indirect jobs that would be created.

    “Nigeria’s economy will gain. We should not forget that lower interest rate translates to lower cost of production, higher profits and more taxes. Essentially, both Nigerians and the national economy will benefit immensely from this partnership. BoI is ready to work with us to grow the economy because it has confidence in our processes and corporate governance culture,” Enahoro said.

     

  • Promasidor boosts malnutrition campaign

    Promasidor Nigeria Limited, makers of Cowbell, Loya Milk, Top Tea and Onga, has donated cases of various products to Empower 54 Project in support of its programme aimed at eradicating malnutrition among internally displaced persons (IDPs).

    Empower 54 is a United States non-profit organisation providing humanitarian assistance since 2003 through health, education, empowerment, and IDP/refugee programmes to underprivileged Africans.

    The donation, which was done during the weekend, would in no small measure help to boost the worthy initiative of the organisation, which is at the forefront of eradicating malnutrition in the country.

    Promasidor’s support to Empower 54 is in line with its corporate social responsibility policy, which has seen it contribute to worthy causes across the country.