Tag: shopping

  • How to beat shopping scams

    How to beat shopping scams

    Like the Standard Organisation of Nigeria (SON) will always caution, ‘Open your eyes, well, well, as you shop’. For over two weeks now, the open markets, online and brick and mortar shops have been recording enlarged sales and smiling to the banks due to increased shopping occasioned by the festive season.

    As the frenzy which usually accompanies the yuletide increases, most especially with just five days to Christmas, so also are tales of woes of consumers who are being swindled and duped.

    Swindlers see the season as an opportunity to make as much money as possible, after all it’s something that occurs once in a year. Unscrupulous sellers flood the market with second-rate and unwholesome products. Sellers in possession of products nearing expiry dates see it as an opportunity to get those goods sold via Christmas hampers. While many thieves mingle with buyers and sellers looking for ways to rip off the unsuspecting buyers who let their guards down.

    What do we do? We must learn how to beat them at their tricks and be at our guard at all time.

    Last week, Mr. Theodore Udoh went to the notorious Otigba Street, inside Computer Village, Ikeja, to purchase a phone as Christmas gift for his father.

    According to him, he entered a shop and was told the Microsoft Lumia he wanted was N35,000. He left the shop and saw the same phone with a road side seller for N30,000. He still went to another shop where he was offered the phone for N33,000. He decided to buy from the man selling N30,000, thinking it was the best bargain.

    The man handed the phone to him while he counted the N30,000 and handed over to the seller. As soon as the seller took the money, he gently raised his shirt, revealing the butt of a gun while he asked Mr. Udoh to hand over the phone back to him.

    It was so professionally done that though the area was crowded, no other person took notice of what was happening.

    Trembling with fear, Mr. Udoh quickly surrendered the phone, leaving the Computer Village without his phone or money. He contacted his lawyer friend, who contacted Area F Command, Ikeja, and plain clothes police officers were deployed with Mr. Udoh to the place. And lo and behold, the same seller, in the same clothing, at still the same place doing what he knows best, ‘stealing’. He was arrested with his partners in crime at the same Computer Village. The lesson here is ‘buy from a reputable shop’.

    Last month, I went to Idumota Market for some lace materials. Passing some shops on Adeniji Adele, I observed that  majority of the shop attendants were rummaging in their shops and bringing out provisions intended for gift baskets.

    There was a little gathering of market women. Curiosity got the better part of me, so I came closer to see what was happening. The provisions the attendants were bringing out were those nearing their expiry dates and the market women had come to buy them cheaper and use them to fill the gift baskets.

    Also some time ago, I had entered a popular supermarket on Allen Avenue Ikeja, whose name I will, however, refrain from mentioning as it will not enhance the story in anyway but will rather damage the shop in question. Anyway, back to my story. I packed my car at the parking lot and went into the shop primarily to buy cereals.

    Grabbing a shopping basket, I went to the cereal Iine. Glancing up, I was happy to see the cereals and the brand I wanted. I started picking them and dropping in my shopping basket. They were all 750g Kellogg’s products.

    I picked my favorite Fruit and Fibre, Shreddies, Frosties and, of course, Special K cornflakes. As I always do, especially since editing ConsumerWatch, I checked for the expiry dates and Best Before Date (BBD) and to my horror I noticed they will all go off by the 15th of this month. By that time my family would not have finished the cereals of course. Besides, who wants a product that is close to the expiry date? Definitely, the quality will not be at its peak. It would have lost some freshness, flavour, crispiness and texture.

    I sought to see the manager and smilingly she came out to see me. I pointed out that the cereals will be going off in less than a week and asked if she had in the warehouse ones with longer life span.

    That was when she dropped the bomb unknowingly. “Oh, I forgot to remove them from the shelves so as to put them in the gift baskets for sale,” she exclaimed. Shocked, I reminded her that it means that some people will be receiving the gift baskets when some of the contents would have expired. Responding, she retorted, “What do you want me to do then? Are you suggesting  I throw the cereals away and lose my money or have you seen anyone who died by eating expired cereal?”

    Be sure to check the contents of any gift basket you are buying and do not forget the expiry date. Insist that the basket be opened for you before you make any payment.

    This particular story is like something from a movie. It was unbelievable. Some time ago, at Shop X on Balogun Street, at Balogun Market, Lagos, Mrs. Kemi Adetunji, a trader in Ibadan, came as usual to buy goods at wholesale prices for retail in her shop located on the popular Iwo road, Ibadan.

    Her customer for years, Mr. Innocent Ojukwu, who has several shops in the market and known for stocking up designer laces, georges, etcetera, was on hand to attend to her with his three salesmen. The shop, of course, was brimming with lady customers who like patronising Innocent, as he is known, for selling high quality goods at good prices.

    As usual, Adetunji selected various fabrics and after agreeing on the price with Ojukwu, she counted out N600,000 and handed to one of the supposed salesmen closest to her.

    Gesturing to her two assistants to carry the goods to where her vehicle was parked, she turned to leave, happily waving off Ojukwu and other people in the shop. The shop owner at that point reminded her jokingly that she was yet to pay for the goods.

    Turning around, as she had already made to leave for the exit door, Adetunji as a matter of fact said that she had already given the money to one of the salesmen and continued to walk towards the door.

    Looking at the three sales men who were busy attending to customers, Ojukwu asked which of them collected the money so it can be handed back to him and the three men denied knowledge of any money.

     Calling Adetunji back, he informed her that none of the salesmen agreed to have received money from her, asking her to identify the man she gave the money to. Glancing around the shop, Adetunji said that the particular salesman she gave the money was no longer there, that may be the shop owner may have sent him on an errand.

    Hearing that, Ojukwu immediately realised that something had gone wrong. Abruptly rising and striding towards Adetunji with his voice slightly raised, he informed her that he had only three salesmen who were still in his shop serving customers, so who exactly did she make the payment to?

    In panic and fright, looking all around her extensively to see if she could see the person she gave the money to, Adetunji said she gave the money to one of the men, whom she had thought was one of the sales person, as he seemed to be actively involved in the  shop, assisting customers, admiring fabrics, etcetera.

    Who is the man, and where had he gone to? Nobody could answer. Ojukwu noted that when Adetunji walked in, three men walked into the shop with her. Cutting him off, she said that the two men were her aides, and that she did not know the third person. So, while the shop owner thought that the swindler, who obviously had been trailing Adetunji was with her to make purchases, she only saw him in the shop and believed him to be a sales person as he participated in the trading banter.

    The stories are endless. The watch word is to be very careful and always be on guard. Do not forget the ones who are waiting to dip their hands into your bag to steal phones, money, etcetera. People who mostly engage in that scam now are those old women who look frail and helpless.

    Have a wonderful Christmas.

  • ShopCity promises better shopping

    ShopCity Supermarket, an upscale indigenous supermarket offering several range of products to customers, has formally opened its doors to business in Lagos, promising to offer shoppers value for money.

    Speaking during the official opening of the one-stop-shop located in Gbagada, Lagos, last week,Timi Obasi, Manager, ShopCity Supermarket, said the retail outlet has come to satisfy the yearnings of customers for quality products at affordable prices hence the choice of the slogan, ‘Merchant of Happiness.’

    Describing the opening of the shop as “a dream come true,” Obasi said the retail outlet offers customers a convenient and exciting place to shop at competitive prices. ‘’We wanted a Nigerian indigenous brand, so that we can promote our Nigerian products and that is why most of our products here are made in Nigeria” she said.

    The manager added that to enhance the shopping experience of customers, the supermarket stocks both local and foreign brands, and that it works with local manufacturers and distributors, thereby giving them an outlet to showcase their products.

    “ ShopCity plans to open 10 more outlets in Lagos within the next three years before branching out to other states across the country.

    Executive Director, ShopCity Supermarket, Mrs. Aramide Aikpitanyi, explained that the choice of Gbagada in Lagos for the location of the outlet was because it has a very huge market, with so much population.

  • ShopCity promises better shopping

    ShopCity Supermarket, an upscale indigenous supermarket offering several range of products to customers, has formally opened its doors to business in Lagos, promising to offer shoppers value for money.

    Speaking during the official opening of the one-stop-shop located in Gbagada, Lagos, last week,Timi Obasi, Manager, ShopCity Supermarket, said the retail outlet has come to satisfy the yearnings of customers for quality products at affordable prices hence the choice of the slogan, ‘Merchant of Happiness.’

    Describing the opening of the shop as “a dream come true,” Obasi said the retail outlet offers customers a convenient and exciting place to shop at competitive prices. ‘’We wanted a Nigerian indigenous brand, so that we can promote our Nigerian products and that is why most of our products here are made in Nigeria” she said.

    The manager added that to enhance the shopping experience of customers, the supermarket stocks both local and foreign brands, and that it works with local manufacturers and distributors, thereby giving them an outlet to showcase their products.

    “ ShopCity plans to open 10 more outlets in Lagos within the next three years before branching out to other states across the country.

    Executive Director, ShopCity Supermarket, Mrs. Aramide Aikpitanyi, explained that the choice of Gbagada in Lagos for the location of the outlet was because it has a very huge market, with so much population.

     

  • VConnect unveils new homepage

    VConnect unveils new homepage


    VConnect, the online marketplace with over 1 million businesses has taken another leap forward in empowering SMEs in Nigeria. With the launch of a new home page, VConnect has established firm ground in the online business world. The new homepage is in accordance with the company’s new promise to their customers, merchants and buyers. Commenting on the launch of the new homepage, General Manager VConnect, Mr. Deepankar Rustagi, said: “With this new release, the merchants’ stores and products receive a whole lot more visibility on the platform. “And there are a lot more changes than just the home page. Each merchant’s webpage and URL can now be fully customized as per their preference. There’s even a whole lot more for users. “As you get on the website the new homepage showcases an array of products, the newly arrived and the trending categories. Users can now easily navigate to the products they need. “The search experience has also been improved in terms of speed and relevance of results. The website promises a personalized experience on the site, based on the user's interests and browsing history. VConnect has also integrated an online payment system along with an easier checkout process to extend the convenience it already provides”. Furthermore, Deepankar stated that the company’s long term vision is to connect buyers and suppliers; providing convenience to buyers and growth to suppliers while boosting the Nigerian economy. It will be recalled that VConnect started as a local search engine, providing users with information about businesses. Today the company has grown into a strong online marketplace, bringing convenience to buyers and sellers alike. [news_box style="2" display="category" link_target="_blank" category="74" count="10" show_more="on" show_more_type="link" header_background="#dd7a7a" header_text_color="#000000"]

  • Back-to-school shopping gets bigger

    Back-to-school shopping gets bigger

    Back-to-school, the second largest seasonal shopping period after Christmas, usually opens up opportunities for retailers to make brisk business. It is a period when more shoppers, particularly women, troop to both the virtual and physical stores to buy school items for their wards, TONIA ‘DIYAN reports

    Back-to-school shopping is the second largest seasonal shopping period of the year in terms of consumer spending. It represents an even greater challenge to retailers and manufactures because of its nature.

    However, retailers have been meeting shoppers’ numerous demands as they kick-started promotional offers early in May. They are expectant of bumper sales as back-to-school shopping is in full swing in major markets, stores and online.

    Online retailers are not left out, as findings have it that they have invested plenty of money into selling supplies to schools, other businesses and directly to shoppers.

    Over time, back-to-school shopping has become, perhaps, the most prolonged shopping period of the year, with sales starting two months before school vacates and one month after classes resume.

    However, when it comes to back-to-school sales, retailers and shoppers might not be on the same page all the time as some shoppers still believe that the best sales are in September after school begins because the rush would have subsided and items cheaper. More than a quarter of parents The Nation Shopping spoke to, said they plan to finish their shopping after the start of the new session, some for economic reasons, while others because they dread the rush in the market presently.

    To some shoppers, when retailers hold special sales months before the start of a new school session, it doesn’t guarantee the best bargain. Some say they are more comfortable waiting till the last minute, because retailers are constantly adding new sales.

    This belief however hasn’t stopped retailers from stocking up items for the season, neither has it stopped some of them from putting up promotions. One thing is sure—prices of these items will become fairer when to the retailer, it will seem the season for the items is rounding up.

    A retailer in Aswani Market, Dumebi Akonuwa, said she had introduced ridiculous discounts on all back-to-school items and that made parents and their wards  respond in an impressive manner.

    Visits to some shopping places in Lagos where mainly back-to-school items are displayed reveal that retailers are giving away cheap prices on back-to-school items. They are also giving out price-matching guarantees to customers in an effort to stay relevant and competitive.

    Some retailers are offering two times less the original prices of items such as under wares, stationeries, school uniforms, school shoes, etc. There are some other retailers who are known for their sharp back-to-school promo, they attested to the fact that they have obviously started selling early and would make sure they stay relevant throughout the season.

    Also, owners of bookshops in Mushin, Lagos and its environs said they are responding to competition so they don’t lose out on sales. They are happy parents and guardians. They believe this is the time when a retailer needs to attract shoppers with something other than product. It is important to use price and time.

    Retailers are busy serving the needs of millions of shoppers who seem to hold all the cards when it comes to getting cheap merchandise. These retailers prefer to mark down items (place items on discounts) to help them clear their stock. And they’re doing it out of a need to keep shoppers with hundreds of other options interested, especially during crucial buying seasons such as back-to-school.

    On the other hand, while sales remain unstable, school sales have helped push online retail revenue up slightly. Secondary school pupils in particular are very savvy when it comes to shopping via the web. It seems they were born with computers in their hands; they know how to use the internet to their advantage, so they’re surfing the web with a view to getting the best prices and the best deals.

  • Just window shopping…

    BUY one, get one free. That’s a familiar phrase. We all like to get things free and when the bargain is right, then purchase is as good as done. Using one stone to kill two birds, interestingly, is not a bad idea.

    That precisely was what an Indonesian woman did recently. She desperately needed money and decided to sell her house. However she was still very attached to the house and so she also offered her hand to a suitable buyer of her house.

    Interestingly, she has found a man willing to both buy the property and marry her.”His name is Redi Eko,” Wina Lia, 40, told her happy story. “He is also looking for a wife.”

    Like her, Redi is also a single parent. When he heard about Wina’s financial difficulties, the 46-year-old state-owned company employee offered his assistance. “He will sell his house in Lampung [in Sumatra] and will use the money to help me,” she said.

    Wina put her two-bedroom, two-bathroom house, which comes with a fish pond and spacious backyard, in Sleman, in Yogyakarta province, up for sale two months ago. The asking price was around $76,500. Her online ad went viral, thanks to the tagline: ‘Buy the house and marry the owner at the same time.’

    I wish, I wish, I wish. This reminds one of the popular song by R. Kelly. A song about a heart that’s missing in action. It takes you from fantasy land where your imaginations run riot and you begin to imagine that you have the heart that you’ve always dreamt about in your kitty. Next you just want to hold, touch, talk to and be with this treasure forever.

    Criss-crossing your fragile mind are memories of the good old days together but just when you think you found what you are looking for, it slips away again and you are back to square zero.

    This interestingly is what happens to a lot of us when we go window shopping. You do this at the state when your purse (heart) is empty and you feel like purchasing a new heart. The search for a replacement takes you sometimes on a wild goose chase. Conversely, it could be shopping for something fresh and something that may ultimately give you joy. Look until you commit ‘lookery’. When you finally find what you think your heart desires, the next thing would be to pay and have it for keeps.

    This interestingly is where you hit the bump. The price tag is not realistic. Still determined to give it your all, you do some emotional assessments, juxtaposing the alternative forgone with your scale of preference. If it is exactly what your emotions crave for, you may just not mind emptying your pocket or bank account. When this does not measure up, then you may become more daring and sell off one of your prized possession just to have this heart.

    To purchase a heart in the emotional market, you must know what you are looking for. Random Sampling (kisses) isn’t likely to get you far at all. You must also have the capacity (experience) to buy what you want at the right time, in the right shop, as well as at the right market.

    If you want a trendy heart, then the best buy would be in the emotional boutique – glitz and glam. But again you must not be colour blind here. Don’t go for grey (dull heart) when what you truly desire is a red (hot variety).

    The crux of the matter however is that some people don’t really know what they want to buy. If you fall into this category, the emotional supermarket is waiting for you. You would surely be mesmerized because everything is here in duplicates. Big and small, fat and slim, fresh and frozen, dark and lovely or fair and white.

    Oh dear! It’s quite expensive. Why not! You are likely to buy more than you actually bargained for here. It is actually temptation galore and by the time you step out, you would find that you have actually bought the things you do not like or need.

    Too late! If you are the type that is miserly, then you would end up with hearts from the local market.

    It is cheap and you do not need receipts for hearts purchased. Quality control is also not guaranteed.  Everything is at your own risk. The worst place to be is the emotional black market; it is a place for desperate hearts. Everything here is shrouded in misery, mystery and secrecy. No direct sales, the transactions are done by middlemen that you may never see again.

    Flings? Yes and also the fact that you just can’t tell what you are buying and who is selling what. Yet, sometimes what you get may just meet up with your standard but if it does not, then you run into trouble big time. Like adulterated fuel from the typical black market, your heart would definitely grind to a halt.

  • Loyalty reward as bait for online shopping

    Loyalty reward as bait for online shopping

    Like other conventional wholesalers and retailers trading in fast moving consumer goods and allied products, online store merchants in their quest to grow their businesses have also come up with ingenious ways of attracting customers, reports TONIA ‘DIYAN

    Altough online shopping is still relatively new and remains an emerging market in the country, most owners of online shopping portals across the country are not leaving anything to chance to grow their customer base. Like their counterparts in real time sales, online store merchants know too well that the strategy to retain customers, get prospective ones, gives birth to improved sales. Thus, these online merchants say they are not left out of this, as they have also spread their tentacles to consistently indulge in the act of purchase-driven loyalty promotions knowing the benefits involved in the act.

    The former chief executive officer of Broll, Mrs. Gbadebo Erejuwa once said savvy retailers are defining innovative ways to achieve the benefits most important to their customers and online merchants are not an exception too. One of the now trending ways is the loyalty reward system. This involves giving back to the customer rewards for patronage.

    According to Erejuwa, online stores seem to have also caught the “customer loyalty reward” bug and thus, have imbibed the trend and have kept it going. “They are aware that if they reward their customers they will want to visit again and again,” she said.

    Stakeholders in the online business are of the opinion that while the concept of loyalty is not new in marketing, it has also led to a significant surge in retailers investing in ‘loyalty programmes’ that give them valuable insight into how to better meet their customers’ needs.

    Since online shopping gained a foothold in this part of the world almost three years ago, it has continued to thrive at a phenomenal rate, bringing with it relative ease or convenience of transacting business without leaving the comfort of one’s home. And like the shopping malls, online stores now appreciate their customers in diverse other ways apart from the usual discount offers, price slash and other seasonal offers given to shoppers who buy from their website.

    Now, the online stores are confident that they have outgrown their teething problems and have proven themselves worthy, thereby brightening their prospect for further. For these operators, the number of people who now patronise them across the country and beyond is continually on the increase as they enjoy convenience, transparency in service delivery, availability and affordability of their choice items, among other benefits apart from the reward programme.

    At the early stage of its entry into the Nigerian marketing space, online store, now considered a novel concept reshaping the way shopping and marketing is done, was a pariah; it was not a first or second option for prospective shoppers. However, with growing awareness in technology and more exposure to western markets, the tide has changed. Therefore, the once despised mode of shopping is now the beautiful bride being embraced by techno-savvy shoppers.

    The reasons for this change are numerous: one of which is the ease of buying and paying that it offers. From the comfort of one’s home, purchase, payment and delivery are made. This and many other reasons have made online stores warm their ways into the hearts of the Nigerian shopper.

    Aware that loyalty programme is one of the many ways of boosting sales, Tomiwa Oladele, Head of Public Relations and Marketing, Kaymu.com.ng said that her online store has packaged more exciting campaigns, promotions, and giveaways for its customers as a means of expressing their appreciation for customers’ patronage. “We are aware that our customer is King and as a result customer service efforts at Kaymu.com are optimised to ensure they are satisfied with our services and those of our sellers whom we connect them with, being the number one online market place in the country, we bring buyers and sellers together under one roof,” she said. Oladele added that as a brand, her firm extends the customer experience beyond customer service to reward systems that ensure their customers feel appreciated.

    In similar vein, customer reward is nothing new to jumia.com. This is because for almost three years of this foremost online store’s existence, it has continued to provide various initiatives that have been carefully tailored to reward its customers.

    Afam Anyika, Head, Offline Marketing, Jumia.com.ng explained that her store’s reward programme is an indication of the priceless value placed on its customers, whom she explained, they have always been committed to, to consistently provide them with convenient, professional service, and an excellent shopping experience. She said that the essence of the reward programmes from jumia is to ultimately provide customers with a delightful shopping experience that is hinged on great deals and best prices or incredible discounts on quality products.

    “For instance, in December 2014, we launched our Customer Appreciation day. This will now be an annual event where we thank our customers, and celebrate a great year together and a time when we not only continue to build e-commerce in Nigeria, but also a day we provide them with exclusive massive discounts off on selected premium products across all categories on the Jumia store,” Anyika said. He gave other examples of such initiatives to include “Black Friday” sales, ‘Awoof Vouchers’ pre-sale’- where customers bought vouchers up to N 20,000 with its value doubled for purchases on the Jumia Black Friday store. “More recently, we also initiated a partnership with First Bank of Nigeria, where customers can now buy any item of their choice and pay later, this is just one of many of such initiatives we plan to unfold in 2015,” she said.

    Certainly, better deals await online stores’ customers with different loyalty schemes, even as the trading platform gets more acceptance and thus, fuelling more competition.

  • Clearance sales boost shopping at Yuletide

    Clearance sales boost shopping at Yuletide

    Determined to make brisk business during the yuletide, many malls and shops wooed prospective shoppers with bonanzas and other freebies, TONIA ‘DIYAN reports.

    Most yuletides are periods of bumper sales. This season was no exception as majority of sales outlets across the cities gave all forms of bonanzas and freebies to woo prospective buyers.

    A visit to a cross-section of malls and sales outlets within Lagos metropolis and its environs by The Nation Shopping showed that very many of them made brisk sales by daggling one of carrots or the other.

    Speaking with Sander Norman, a Briton, who is Centre Manager of Ikeja City Mall, he confided in The Nation Shopping that every year, his mall comes up with the different gimmicks ultimately to boost sales during the yuletide.

    Norman said: “At IKeja City Mall, we thought the Christmas period which signifies giving is a more appropriate time to give back to the society and what better way can we do this, if not to stretch a helping hand to the needy.”

    He added that it is the second time the mall will be celebrating with orphans and children generally at yuletide. “This year, the scope is broadened with the mall’s decision to affect more kids than last in 2013 and put smiles on their faces.

    “We hosted more than 30 orphans from 3 different orphanages and more than a hundred other kids to a fun fulfilled time of excitement.”

    Amongst the series of engagement for the kids included movie, face painting, games, music, dance competition, catwalk sessions, etc. The kids all went home with customised gifts to keep these memories lingering, he said.

    “We have been able to give these kids the experience of Christmas as enjoyed by their privileged counterparts. We did same last year for the first time and we don’t intend to stop the act. The event is a huge success for the management of this mall and we are happy that the kids had a jolly good time. They all parted with gifts, they will have good memories of this year’s Yuletide season.”

    Also sharing his experience, Mr. Eniola Ositelu, Marketing Manager, Ikeja City Mall, said sales at the mall during the Yuletide period was at 80 percent.

    “We are very pleased with the turnout of people who were here to push sales for us at Yuletide. Though, some came to window shop and sight see, particularly visitors to Lagos. But with the report and testimonies we gathered from our tenants stores, sales was pushed to 80/85 percent,” he said.

    Echoing similar sentiments, a sales person at the Daviva store, an upscale clothing store, who asked not to be named, told The Nation Shopping that most retailers had come up with one sales strategy or the other since the last quarter of last year to help make huge sales when Yuletide eventually comes.

    “Our promotional offers have been on since August 20 like every other store. We do this yearly so that we can have bountiful sales; we push out as many items as possible by slashing their prices into three, sometimes four just to lure customers.”

    Pressed further, the source said, “With this, we are able to do away with out old stock, old designs and then bring in new ones for the New Year.”

    David Botha, head, Mr Price, a South African clothing store with franchise in Nigeria, said his store recorded a 90 percentage increase sales since the Yuletide began.

    He said, the store hasn’t stopped restocking since then and that it has been crowded with shoppers and fashion lovers who want fashion items which are in vogue.

    Upbeat, Botha said: “At Mr Price, we have only experienced huge sales this season. We’re not surprise because we stock the best of clothing and fashion accessories and our items cut across all ages.

    “For instance, our coloured denim is a key fashion trend that is new in the fashion market and it is attracting customers. So far our revenue figure has risen double what our store management expected and the company has boosted its first-quarter earnings outlook.

    “Our sales are rated at 90 percent in all our stores in their various locations in Nigeria. This is the first time we will experience such since we came to Nigeria. At intervals, we will have to shut our doors so we can manage the crowd we already have inside the store at a time.

    “Apart from the huge sales recorded by some businesses, gift-giving and fun treat, mainly centre on children, was an important part of the celebration particularly at shopping malls and the online stores.”

    Last minute shopping for the New Year at Lagos shopping malls started at about the early hours of the New Year eve with shoppers waiting for malls and store doors to be opened for business with the parking lot of these malls full beyond their capacities.

    The National Retail Federation predicts that shoppers would have spent close to N50 million last Wednesday alone for ‘Last minute shopping’ into the new year, stating that such estimate makes the first day of the year  the number one sales day on a yearly basis, though  observations have it that few crowded stores were filled with undecided shoppers and procrastinators.

    Corroborating the foregoing, Oyingbo market leader, Alhaja Shittu Basirat, in a chat with The Nation Shopping said yuletide sales can be rated at 80 per cent, which she attributed to sales discounts to prospective buyers.

    “The huge sales we recorded was made possible by the several meetings held prior to the celebration where we pleaded with traders to avoid adding extra cost to staple items like rice, chicken, tomatoes, pepper and groundnut oil so as to encourage buyers.”

    “The fact that there is no money in circulation, Oyingbo market experienced huge sales this yuletide.”

    Unlike traders at Oyingbo market, their counterparts at Mushin didn’t have it so good.

    Speaking with the leader of the fish section at Mushin market, Alhaja Morenikeji Ali, she noted that her section recorded a 25 percent decreased sale. This she attributed to the high cost at which people buy fish these days.

    “A carton of croaker now cost N16,000, Shawa N9000 and because of this, people now prefer to buy live chicken instead of one fish for N800 or more, we didn’t make much sales this yuletide,” she said.

    Alhaji Rasaki, who is the General Leader of the Mushin market, is also on the same page with Alhaja Ali.

    Sales at the Mushin market, this yuletide, he said was anything but encouraging. Yuletide sales dropped by 40 percent compare to the previous 80 percent it was at the last yuletide.

    At Oshodi market, the leader of the tomato and paper section, Mrs. Ayomide Romoke said traders at her section recorded up to 75 percent, thereby boosting sales for this year’s yuletide.

    For Alhaji Bello, market leader of Ketu plank market, sales this yuletide was a lot better compared to last year’s.

    According to him, sales at the market went up by 40 percent compared to last year.

    For Iyana Ipaja market leader, Mrs Balogun yuletide sale dropped from 90 percent to 30 percent this yuletide.

    Investigation by The Nation Shopping revealed that only a handful of chains representing roughly 10 percent of the Nigerian retail industry report monthly sales when it is not festivity period.

    Major chains that didn’t report include Woolworth and Truworth and that was why they left the country, it was learnt.

    Majority of the players in the shopping industry say the festive season which for them began since the first week in September last year being the last quarter of the year saw great response from shoppers and brought about huge sales.

    They say they are pleased with the sales they made at the yuletide.

    Observations have it that stores that stock children gift items and those who use one fun item or the other to entice and entertain kids had started to advertise Christmas shopping since the beginning of November before the holidays began.

    According to the management of these malls, giving back to the society is one assignment they must accomplish.

    At leisure mall in Surulere, the story is not different as there were thrilling performances by children, and then came the icing on the cake, visit to Santa Claus grotto to get Christmas gifts.

    Both malls Centre Managers said they are committed to giving back to the community thus, have decided to fete children specially this Christmas than they have done before.

    Feyi Shoyinka, Leisure Mall Centre Manager said: “Management of this mall have organised the Christmas party for children residing in Surulere and its environment. Last year’s Christmas party was also fun-packed.”

    For Precious Eweka, The Palms, Public Relations Officer, besides making brisk sales the yuletide season offers an opportunity to give back to the society, which is why his organisation doesn’t hesitate to explore such opportunities.

    “Our aim is to fete shoppers for Christmas particular our younger shoppers, I mean children and judging by the testimonies of our tenants stocking items for children, sale increase for them particularly at Christmas.  They have really pushed up sales for us this year,” she said.

    However, with the lure of big bargains at these malls, shoppers are still packing the malls and stores even at the first day of the year, while grabbing more deals for themselves.

    “This will be the single busiest shopping day of the year,” said Debola Majekodunmi, a mall consultant in Lagos.

    “Yuletide, back-to-school, coupled with some newness in stores, is leading to a nice advantage heading into the New Year,” this is according to experts of the Retail Metrics, a research firm situated in Victoria Island. They added that they notice that retailers were very aggressive with promotions, trying to clear out merchandise and restock new design for the New Year.”

     

     

  • Shopping dash excites Etisalat’s customers

    Shopping dash excites Etisalat’s customers

    Etisalat Nigeria has honoured 10 of its Business Customers in Abuja with a special reward scheme tagged “the Etisalat December Shopping Dash.” The event held at the Shoprite, Apo, Abuja, was a special event dedicated to reward 10 lucky customers for their loyalty and commitment to the Etisalat Network.

    The 10 customers who got a chance to partake of the Abuja edition of the Etisalat December Shopping Dash were overjoyed about their prizes and expressly thanked Etisalat for the generosity and innovative prowess in ensuring that all its customers get the very best from the network.

    Excited corporate customer, Ibrahim Magaji of the Nigerian National Petroleum Corporation, (NNPC)  described his experience, thus: “I am very glad to participate in the Etisalat Shopping Dash and I am simply short of words at how generous Etisalat is. I can say boldly say that Etisalat Nigeria is a fantastic network that cares deeply about its customers.”

    Another lucky customer, Safiya Runsewe, said “the Shopping dash was both exciting and engaging. I haven’t had this much fun in a long time and it is all thanks to Etisalat Nigeria.”

    Its Director, Business Segment, Lucas Dada said: “Since inception, Etisalat has remained committed to providing its customers with the very best customer service in Nigeria. It is to this end that the December Shopping Dash was berthed. The 10 selected customers have a maximum of three minutes to select any item within the store that they desire, courtesy of Etisalat. Whatever they can carry, they can keep. It is our simple, yet innovative way of giving back to our customers and showing them that we truly care.

    “Etisalat has a lot more surprises in store next year and we urge all our esteemed customers to remain loyal because we will continue to deliver the very best to them.”

  • World’s best shopping cities

    Seoul:

    Where the most credit card transactions per person take place with serious shopping addictions. While foreign luxury goods tend to get a hefty mark up, local boutiques tend to be cheap and very chic.

     

    Milan:

    Home to what many fashion industry insiders consider the world’s most important fashion district, the Quadrilatero della Moda, Milan gave the world Prada, Versace, Dolce & Gabbana and many more high-fashion brands.

     

    Madrid:

    Madrid ranks third for best prices on luxury items in the Globe Shopper Index. People love it for the glorious sidewalks.

     

    Dubai:

    Dubai is known for glamour and surplus; the shopping here would have anyone spinning. It is the world’s largest mall; Dubai is also home to an indoor ski resort.

     

    Vienna: Vienna has some of the best values in Europe, second on the index for total cost of luxury items.

     

    Buenos Aires:

    Buenos Aires is famous for leather and jewelry and style-obsessed citizens.

     

    Hong Kong:

    “Shopping is one of, if not the, major attraction in Hong Kong. The city ranks highly across most indicators, not least for convenience,” says the Global Shopper Index, which deems Hong Kong the best shopping city in Asia. According to the research, 76% of shopping tourists “expressed above-average satisfaction on value for money in 2011.”

     

    Paris:

    The best shops in Paris sell lifestyles. Whimsical shop Merci stocks designer goods that fall under the category of utterly useless but absolutely irresistible.

     

    Kuala Lumpur:

    Bigger is better in the mind of Kuala Lumpur shopper’s ethics. Three of the world’s 10 largest malls are in Kuala Lumpur, and the number one mall Utama has more than 650 shops, Asia’s largest indoor rock climbing facility and a massive rooftop garden.

     

    London:

    London prices can destroy your will to live. But get over the sticker shock and you’ll see London shopping at its best. Bold, eclectic and international, Liberty department store will inspire you to buy things you never knew existed.

     

    Tokyo:

    The best of Tokyo shopping can be found in the department store. Isetan’s mammoth flagship in Shinjuku has shopping consultants who will advise customers on everything from shoes to fish.

     

    New York:

    Where personal stylists and designer showrooms (and better yet, discounted designer showrooms) abound, New York’s exclusive shopping experiences include curated vintage shopping, fashion history tours and discount mega-department stores.