The Nation Newspaper

Tag: TVC

  • No to TVC

    •INEC must give a regular update until the PVC gets to every registered voter

    What does the Independent National Electoral Commission (INEC) intend to achieve by its announcement that 68, 833, 476 Nigerians have been registered for the 2015 general elections that kicks off on February 14, but that just more than 38 million have collected their permanent voter cards (PVCs)?

    If it is to galvanise the public to collect their PVCs, the commission is welcome; and it is on the right track. But if it is to, Pontius Pilate-like, make public the numbers but shop for sympathy by washing its hands off its inability to distribute a good number of the PVCs, then it is on a perilous path.

    INEC must deliver on its first primary duty of conducting a clean, transparent and credible poll: a credible voter register. By announcing its new voter register is ready, and calling political parties to come and collect that register, it has passively delivered on that first basic test.

    But for that passive delivery to pass into voters’ hands for active civic action, INEC must ensure every voter — in any case, most voters — get their PVCs. On that score, INEC is failing fast: 38 million collecting PVCs out of 68 million, is barely 56 per cent.

    That is not good enough, given that turnout in elections is seldom up to 60 per cent. If elections were to be held today, therefore, it means that barely half of the 38 million already armed to vote would turn out: 19 to 20 million — too low for comfort!

    That is why, for INEC, playing Pontius Pilate is absolutely no option — except, of course, it wants to be accused of basically sabotaging an election, a very crucial election, it is organising. That is why INEC must get its hands dirty — if need be, very dirty — by going the extra mile to ensure everyone that it registers gets his or her voter card.

    On the positive side, INEC Chair, Prof. Attahiru Jega’s announcement that his commission was further decentralising PVC collection, down from local governments to the ward level, is commendable.

    Hear him: “We have further directed RECs [Resident Electoral Commissioners] to further decentralise distribution, which is now 8: 30 am to 5: 30 pm, Mondays to Saturdays. Our staff will strictly comply with the announced hours of distribution. Failure by any of our staff to comply with the schedule,” he added, “can be promptly reported at the local government and state offices of the commission, as well as the national headquarters, through the INEC Citizens Contact Centre (ICCC).”  The INEC chair must be judged by his words.

    But while INEC tries to sort out the PVC collection challenge, political parties and other stakeholders must be wary of further muddying the waters, with emotive suggestions that could turn counter-productive.

    We refer to no less than the lobby in the House of Representatives, suggesting that PVCs with temporary voter cards (TVCs) be used, should INEC fail in its efforts to deliver PVCs to most voters. A motion to that effect, sponsored by Femi Gbajabiamila, All Progressives Congress (APC) member and House Minority Leader, was passed.

    With all due respect to Mr. Gbajabiamila, that resolution was founded on emotions, which could terribly backfire. If INEC is using card readers to make the elections clean, and it is producing PVCs to work with the card readers, it is defeatist to push the use of any other mode of card, if clean election is the goal.

    Rather than pandering to present passion to birth future confusion and chaos, the political parties must think strategically. It is better to pressure INEC on PVCs, and mobilise their supporters to cooperate, en route to credible polls, than to explore alternative routes, which may deliver TVCs but fail to guarantee free polls.

    So, let there be no discordant tone. Let INEC deliver PVCs to most voters. It is the very minimal condition to deliver a near scientifically guaranteed clean election.

  • Seaman leverages on TVC to sustain centenary status

    For every brand, there is a life cycle. A product that is well conceptualised must pass through the these stages – introduction, growth and decline.

    Thus, for a brand that has existed for a century in a country such as Nigeria, it should be a matter for celebration considering that many old brands have gone off the shelf.

    To stay afloat, some consumer brands had ensured that they introduced innovations, which helped to enhance value and communicate such through the right medium to its consumers.

    Yet, for a brand that is largely consumed by a highly segmented market where style and culture remain the norm in a highly competitive market category, sustaining a brand equity among consumers using both value creation, rejigging, brand activation and media campaign across all platforms such as TV, radio and press remains a magic.

    Seaman’s Schnapps, a premium spirit from the stables of Grand Oak Limited, has celebrated a hundred years of coasting in the market with an activation that is centered on Nigeria’s centenary.

    As a result, the brand handler also launched a television commercial to reward consumers in other to sustain its equity and woo new consumer.

    While celebrating the country’s centenary at Oregun in Lagos, the brand recalls with nostalgia some events about Nigeria to activate the brands new packaging and television commercial. The activation brought back excitement of Nigeria’s old school fashion style, lifestyles and some other characteristics that defined Nigeria’s good old-days across all ethnic groups, their characters during pre and post colonial era.

    With a new TVC and Online campaign, the Seaman Schnapps brand handlers are looking beyond the old market segment to reach a new generation of consumers who had been inundated with a lot of foreign wines that seem not to understand the essence of blessing which the Seaman brand become known for.

    As a result, the new TVC launched by Grand Oak during their Centenary Pack Launch  is aimed at encouraging consumers to watch the one-minute advert and answer questions for a chance to win a recharge card. The event served as a platform for the brand recognition as a prayer drink and its continued desire to see Nigeria experience the tranquility it enjoyed in the past.

    On the objective of the event,  Seaman’s General Manager, Marketing, Brajesh Kumar, said the promo was aimed at encouraging youths to watch TVC, which conveys the importance of appreciating tradition and valuing cultures that have been laid down by elders of past years.

    “Before now, Our TVCs had focused on Seaman’s Schnapps celebrating notable events that were culturally inclined but with this new TVC, Seaman’s is encouraging the youths to keep the heritage and tradition of the elders,” he said.

    To be a part of the promo, participants must visit the Seaman’s Schnapps Facebook page, watch the TVC and answer questions posted on the page even as they say their own special prayer for Nigeria on the comment section to win free airtime.

    Grand Oak Ltd will be rewarding the first 50 comments with airtime on all networks.

    To further capture the market, the maker of Seaman have included in their kitty some other spirit drinks, such as Calypso Coconut Liqueur, Dark Sailor Rum, Regal Dry Gin, Lords Dry Gin, Bacchus Tonic Wine, and the Cool Twista Range to deepen their command of the spirit drink market.

  • Amstel Malta signs Genevieve, Mikel as ambassadors

    Amstel Malta signs Genevieve, Mikel as ambassadors

    With the sensational unveiling of a new Amstel Malta commercial (TVC), featuring football star, Mikel Obi and screen diva Genevieve Nnaji, at the AfricaMagic Viewers’ Choice Awards (AMVCA), at the Eko Hotel and Suites, last Saturday, the lid is finally off the leaked photos of the two celebs and their upcoming movie, The Journey.

    Genevieve, who was signed to telecommunications company, Etisalat, has confirmed another romance with the acclaimed low sugar malt drink.

    Although there is no word yet on how much the stars were paid, or the duration of the contract, the deal, we gathered, was sealed earlier this year, with the initial campaign themed around inspirational journey to success stories.

    The commercial, which was aired at the star-studded AMVCAs, highlights the individual career journeys of both stars, ending at a point of triumph.

    Mikel was not present at the awards but Genevieve, who presented an award with OC Ukeje, spoke with Amstel Malta red carpet host Vixen on her own journey to success and how she hopes this project would help young Nigerians make the best of their own journeys.

    “It’s been a fantastic night and I’m delighted with Amstel Malta’s efforts in celebrating our own with the world,”says Genevieve, who is the first Nigerian actress to be profiled on the popular Oprah Winfrey Show.

    “I am very excited about the opportunity this platform gives me to inspire youths, and I will definitely do my best to support this noble cause,” she stated.

    Mikel, who was captured in a video, emphasised how glad he was to be a part of the project. “I’m very happy to have an opportunity like this to inspire young Nigerians to be the best they can be. Life is not always a bed of roses, so we all have to learn to make the most of it even in the midst of the struggles that we might face,” he said.

    The film follows Amstel Malta’s new campaign weaved around inspiration, using the iconic stars as models. The flick portrays the odyssey of their rise to national and global acclaim – the humble beginnings, the struggles through uncertainty, initial breaks and major breakthroughs.

    “It’s a message to young Nigerians,” says Amstel Malta Brand Manager, Hannatu Ageni-Yusuf.

    “We all have to prepare and plot our journeys to success and Amstel Malta is committed to empower our consumers all the way. That’s why we have constantly supported MultiChoice in rewarding the best of Nollywood, through the AMVCAs,” she said.

  • Chivita new TVC kicks off ‘100%’ natural fruit as USP

    Chivita new TVC kicks off ‘100%’ natural fruit as USP

    Chi Limited has launched a new television commercial, TVC, for Chivita Premium brand to promote its 100 per cent fruit juice content as unique selling point (USP).

    The 45 seconds television commercial and radio jingle urges consumers not to settle for less than the best. “Would you settle for half a dress, car or cake? The answer for most customers or consumers is absolutely no! Then why settle for less than a 100 per cent fruit juice content which Chivita Premium offers?,” the line drops with great visuals and audio.

    The radio jingle rhetorically asks consumers if they would settle for less than 100 per cent fruit juice and the response to the question is obviously negative. Their choice of 100 per cent content in their fruit juice is understandable particularly when they know Chivita premium fruit juice offers no less coupled with its availability and affordability.

    A member of the TV audience and mother of four children, Mrs. Ogechi Eze, said: “The new television commercial from Chivita Premium fruit juice is a brilliant effort. Generally for me, a television commercial or radio jingle has to score high in two areas to be memorable: sheer entertainment value and thought-provoking ability.”

    A company executive, Rotimi Balogun, added: “The radio jingle comes with some elements of news and credibility, a factor in great advertising.”

    According to the Chi Limited’s Managing Director, Mr. Roy Deepanjan: “It is our desire that the new television commercial and radio jingle resonates with our consumers’ point of view and delivers a message that they can easily relate with; and they can trust.”

  • ‘I am single and searching’ – Linda Ikeji

    ‘I am single and searching’ – Linda Ikeji

    Popular blogger Linda Ikeji has declared that she is single and searching.

    She stated this on Teju Babyface Show aired Saturday on Television Continental Channel (TVC) in Lagos.

    She also  listed the qualities of the kind of man she hopes to marry.

    They include a man who has respect for women, willing to support her work and has a job.

    “He should have a job, not necessarily to support me financially,”said Ikeji who confirmed that she earns well from advertisments on her blog, lindaIkeji@blogspot.com.

    She spoke of her plans to continue blogging for sometime to come and veer into television production.

  • TVC News launches on BskyB

    TVC News, the 24-hour pan-African TV news channel from the stables of the Continental Broadcasting Service (CBS) Limited, Lagos, has launched on the UK’s BskyB platform (EPG 572).

    The pan-African news channel aims to challenge stereotypes and correct factual inaccuracies and misperceptions about Africa and its peoples.

    Its Chief Executive Officer, Nigel Parsons, said: “Without shying away from reporting the conflicts or the corruption, the famines or the wars, the mission of TVC News is also to tell the many positive stories coming out of Africa.” He added: “Stories – good or bad – will be told ‘Through African Eyes’.”

    Parsons, who is also former head of Aljazeera English, explained that the news channel serves as a medium for Africans in every part of the world to be heard on the global scene. Through its fair and fearless reporting, TVC News will tell the unreported stories from under-reported regions across the continent, all from an African perspective.