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  • How brand strategy leadership is evolving in Nigeria’s advertising industry

    How brand strategy leadership is evolving in Nigeria’s advertising industry

    Analytical rigour, strategic foresight, creative intuition and consistency define Remilekun Enitan Dosumu’s advertising career. Over more than a decade, she has emerged as a leading figure in shaping brand strategy, transforming campaigns into benchmark-setting initiatives, and redefining what it means to deliver measurable impact in a complex, competitive market. Her career reflects a rare combination of technical expertise, visionary leadership, and the ability to translate insights into results that resonate with audiences and enhance business performance.

    Dosumu’s journey began in 2011 at All Season Zenith, where she worked as a media executive managing campaigns for clients such as Seven-Up Bottling Company, Chi, Pal Pension, Skye Bank, and Golden Penny. In these early years, she quickly distinguished herself with a capacity to secure value in media investments. She negotiated more favorable rates with vendors, reducing overhead media costs by 12 percent while ensuring compliance and campaign effectiveness. Her strategic approach also unlocked bonus media placements, enhancing visibility and audience reach. These achievements were not merely operational; they reflected an instinct for aligning media investment with broader brand objectives, a skill that would define her career.

    By 2014, Dosumu had moved to QVT Media, taking on responsibilities in content marketing alongside media buying. This shift allowed her to integrate creative execution with strategic media decisions, elevating brand engagement across multiple channels. She collaborated with multimedia teams to create platform-specific content, launched strategic sponsorships and events that enhanced brand visibility, and ensured messaging remained cohesive and consistent. The impact was quantifiable. Campaign effectiveness rose by 27 percent, audience engagement increased, and brands she managed gained measurable traction across both digital and traditional platforms. These outcomes established her reputation for blending data-driven strategy with creative insight.

    In 2017, she joined PHD Media as a senior executive in media buying and control, where her work increasingly shaped brand strategy itself. She implemented real-time monitoring systems for campaigns, optimizing media inventory allocation and enhancing operational efficiency. By cultivating strong relationships with media vendors, she secured priority placements and added-value opportunities that increased campaign impact without inflating costs. Her methodical approach was underpinned by data analytics and performance measurement, ensuring each campaign not only reached its target audience but also achieved measurable business outcomes.

    Her rise within PHD Media was rapid, reflecting her capacity to influence both strategy and execution. As manager of media investment and compliance, she leveraged research and analytics to identify high-performing media channels, increasing campaign engagement by 20 percent. She oversaw sponsorships and events that strengthened brand affinity, maintained a compliance rate of 99 percent, and nurtured junior teams to achieve higher quality output. These initiatives demonstrated her belief that effective brand strategy depends not only on media placement but also on alignment with consumer insights, operational excellence, and team performance.

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    The strategic acumen that Dosumu brought to brand leadership became even more evident when she assumed the role of senior manager and eventually head of media buying and investment. Her leadership during this period has transformed brands through innovative planning and execution. By renegotiating vendor contracts and optimizing media mixes, she achieved a 15 percent reduction in costs while simultaneously boosting return on investment by 25 percent. These efficiencies allowed clients to maximize reach and engagement without exceeding budgets, demonstrating a clear link between disciplined media investment and business outcomes.

    Some of the most visible examples of her work include high-profile campaigns for multinational and domestic brands that have won recognition at the African Magic Viewers Choice Awards, Big Brother Nigeria, and English Premier League activations. Her ability to orchestrate integrated campaigns that combine traditional and digital channels, sponsorships, and event activations has consistently elevated brand presence. By introducing automation tools and piloting innovative media platforms, she not only improved efficiency but also positioned PHD Media as a forward-thinking agency capable of delivering measurable, sustainable results. Over nine months, her initiatives contributed to 85.2 percent of the agency’s commercial income, reflecting the business impact of her leadership.

    A defining feature of Dosumu’s approach is the seamless integration of data analytics with creative strategy. She emphasizes understanding consumer behavior and translating insights into actionable brand solutions. For clients such as Unilever, her campaigns consistently met and exceeded ROI expectations, achieving a 45 percent improvement in performance while maintaining 100 percent return on investment. By combining quantitative assessment with qualitative insights, she ensures campaigns are relevant, culturally resonant, and capable of influencing consumer behavior and loyalty.

    Innovation underpins Dosumu’s leadership. She has introduced tools for real-time campaign tracking and reporting that improve transparency and decision-making for clients. These systems provide clear dashboards for monitoring media performance, ensuring every campaign is measurable and accountable. At the same time, she has nurtured a culture of continuous improvement within her teams, mentoring professionals to think strategically, act decisively, and execute flawlessly. The results have been evident in reduced staff turnover, improved operational resilience, and faster, more accurate campaign delivery.

    Her campaigns are notable for their scale and complexity. From product launches to multi-channel sponsorship activations, she has consistently delivered initiatives that elevate brand visibility, strengthen consumer engagement, and enhance overall brand equity. Her expertise extends to rebranding efforts, guiding organizations through complex transitions while maintaining strategic alignment with business objectives. By applying behavioral science principles to brand messaging, she ensures that campaigns are not only seen and heard but also understood and acted upon by target audiences.

    Dosumu’s leadership has been recognized through numerous awards, including Most Outstanding Media Investment Professional of the Year in 2022 and multiple Pitcher Awards for excellence in media execution. These accolades reflect her ability to translate strategy into tangible business impact while setting new benchmarks for the industry. Her scholarly contributions, including peer-reviewed publications on predictive marketing, multi-channel engagement, and media compliance, further demonstrate her commitment to advancing professional practice and thought leadership in advertising.

    Her academic foundation supports her strategic and analytical approach. Holding a Master of Science in Mass Communication and Media Studies from the University of Lagos and a Bachelor of Science in the same field from Redeemer’s University, Dosumu combines theoretical expertise with practical execution. Her research spans areas such as digital marketing sustainability, healthcare marketing analytics, and consumer engagement frameworks, providing a scientific underpinning for the strategic decisions she implements for brands.

    Beyond her immediate professional achievements, Dosumu is deeply committed to mentorship and industry development. She has mentored junior professionals, contributed to thought leadership panels, and served as a section editor for journals in consumer marketing, product launch management, and brand communication. Her engagement ensures that her influence extends beyond the campaigns she leads, shaping the next generation of advertising and media professionals.

    Dosumu’s approach to brand strategy is characterized by balance: analytical rigor meets creative insight, operational discipline complements strategic vision, and measurable outcomes align with long-term brand growth. Her ability to navigate complex media landscapes, optimize investment, and drive consumer engagement demonstrates a nuanced understanding of the factors that influence brand performance in fast-moving markets.

    Her record illustrates that effective brand leadership is not merely about managing campaigns but about shaping the way organizations connect with audiences. Every media buy, sponsorship, and activation she has managed is informed by rigorous analysis, audience insight, and a focus on return on investment. The results speak for themselves: increased engagement, measurable ROI, enhanced brand perception, and awards that recognize excellence across multiple dimensions of media and marketing.

    Her leadership has transformed brands; optimised media spend and delivered campaigns that resonate with audiences and drive measurable outcomes. She demonstrates that disciplined strategy, creative thinking, and analytical insight can converge to elevate brand performance, establish industry benchmarks, and influence the future of advertising in Nigeria.

    Dosumu’s work provides a blueprint for success. She shows that integrating insights, innovation, and operational efficiency is essential to building strong brands that deliver tangible business value. Her campaigns illustrate the power of strategic media investment and the importance of understanding the audience, ensuring that brands not only communicate effectively but also achieve lasting relevance.

    Through her campaigns, mentorship, and thought leadership, she has set new standards for what it means to build, transform, and elevate brands in a competitive, fast-evolving market. Her work underscores that success in brand strategy requires more than creativity or technical skill; it requires disciplined leadership, insightful analysis, and an unwavering commitment to delivering results that matter.

  • Woman of Tech: Chiamaka Aniuno counts her blessings

    Woman of Tech: Chiamaka Aniuno counts her blessings

    In the dynamic realm of technology, few narratives resonate as profoundly as that of Chiamaka Aniuno, an IT figure. As a formidable force in the technology sector, Aniuno has become a symbol of inspiration and innovation, making a lasting impact domestically and internationally. Her journey exemplifies her abilities and presents an inspiring narrative for aspiring women in technology, illustrating how passion and perseverance can culminate in extraordinary accomplishments.

    Aniuno’s path to prominence was anything but conventional. Initially following a traditional career trajectory, she found herself at a crossroads when she stumbled upon the stories of influential women who paved the way in their respective fields, doing what they loved. Figures like Ada Lovelace, the world’s first computer programmer, and American Maya Angelou, the celebrated poet and author, became her guiding lights. Their tales of triumph ignited a fire within her, encouraging her to break free from limiting beliefs and explore her potential in the tech industry.

    “I realized that if they could overcome obstacles and achieve greatness, so could I,” Aniuno reflects. This revelation marked the beginning of her transformation from an aspiring professional to a formidable force in digital innovation.

    The Turning Point: Medallion Data Centre

    In 2014, Aniuno took a significant step forward with Medallion Communications Ltd, now known as Medallion Data Centre in Lagos. It was here that she truly honed her skills, immersing herself in an environment where the rhythmic clicking and clacking of keyboards symbolized progress and innovation. This dynamic workplace became the backdrop for her development as she crafted strategies aimed at propelling tech firms toward rapid growth.

    Read Also: Google releases report on Nigeria’s growing digital opportunities

    Truly, her days were filled with problem-solving sessions and creative brainstorming, all fueled by a desire to make a meaningful impact on the industry. “I wanted to create an impact that would not only benefit businesses today but also leave a legacy for future generations,” she explains. Her commitment to empowering others through technology has become a hallmark of her career.

    Pushing herself to make lasting impressions finally paid off after a decade with Medallion Data Centre. Her efforts earned her several accolades. Notable among them are the Tech Innovation Award 2023 often referred to as the “Oscars” of Africa’s technology sector.

    The Tech Innovation Award recognizes individuals and organizations that have made momentous contributions to technological advancements and digital transformation within the continent. It highlights innovative solutions that empower businesses, particularly small and medium-sized enterprises (SMEs), to thrive in an increasingly digital economy. Hence, Aniuno’s recognition underscores her impactful work in bridging the digital divide and fostering growth through technology.

    Again, Aniuno proved that winning is in her DNA. In May 2023, she was honored with Africa’s Beacon of ICT Merit/Leadership Award as the Outstanding Tech Business Personality of the Year 2023. 

    Today, the IT personality is graciously counting her blessings in the industry, and grateful for her background in Applied Microbiology and Brewing from Enugu State University. Consequently, she possesses analytical skills that have proven invaluable in her tech career. These tech skills have set her ahead of the pack in reshaping various industries. 

    Reflecting and Rejoicing Indeed, Aniuno embodies a powerful narrative for aspiring women in tech and beyond. Reflecting on her journey, she recalls a pivotal moment in 2014 when she boldly decided to leave the traditional labor market to pursue her passion for technology immediately after her compulsory service —National Youth Service Corp (NYSC). As one inspired by the courage of Biblical Esther, Aniuno embraced a mindset of determination and fearlessness: “If I perish, I perish.” This decision marked a turning point, as she realized that her drive was fueled by passion and a desire to make a significant impact in the tech landscape. This realization set the stage for her future successes and accolades.

    The Enugu State University alumna has grown in leaps and bounds. Her story is one of courage, resilience, and innovation. Her journey from microbiology to tech entrepreneurship underscores the importance of following one’s passion and embracing change. By sharing her experiences and achievements, Aniuno hopes to inspire other women to explore their potential and make their mark in the tech industry.

    Aniuno’s story is more than just her own; it is a gripping call to action for young women everywhere. By sharing her journey and advocating for diversity in tech, she aims to dismantle barriers and encourage others to pursue their dreams fearlessly. “Every woman has the potential to be a leader in technology,” Aniuno asserts passionately. “It’s about believing in yourself and finding your voice,” she told journalists gleefully. 

    As she continues to navigate the ever-changing world of technology, Aniuno stands as a testament to what can be achieved with determination, creativity, and an unwavering belief in one’s potential. Her journey inspires not only those within the tech industry but anyone striving to make their mark on the world.

  • Heritage Tourism: Preserving the Past, Building the Future

    Heritage Tourism: Preserving the Past, Building the Future

    By Daniel Oni

    In recent years, the conversation around Nigeria’s tourism sector has shifted. No longer is the focus solely on beaches, hotels, and leisure travel. Instead, heritage tourism which is the exploration of cultural, historical, and natural assets is emerging as one of the most powerful tools for economic growth and national identity. To understand this trend, The Nation sat down with Daniel Oni, a tourism and hospitality professional whose research and field experience highlight the importance of heritage preservation in building a sustainable tourism industry.

    “Heritage is our biggest export”

    Daniel begins the discussion with a simple but striking statement: “Heritage is our biggest export.”

    He explains that in a world saturated with global hotel brands and standardized experiences, what truly distinguishes a country is its heritage. “When a traveler visits Nigeria, they’re not looking for the same experience they can get in London or Dubai. They’re looking for the Osun-Osogbo Sacred Grove, the Oyo palaces, the Argungu Fishing Festival, things that cannot be replicated elsewhere.”

    Heritage tourism, according to Daniel Oni, is more than sightseeing. It is about identity, storytelling, and continuity. It gives communities a chance to share their culture while providing visitors with a deeper understanding of history.

    The untapped potential

    Despite Nigeria’s vast heritage assets, Daniel believes the country has only scratched the surface. “We have UNESCO World Heritage Sites, dozens of historic towns, ancient shrines, colonial architecture, and oral traditions that are older than most modern nations,” he says. “But without proper management, documentation, and promotion, many of these treasures remain hidden from the world.”

    He points out that countries like Egypt and Greece have built entire economies around heritage. “The pyramids of Egypt and the ruins of Athens are global magnets. Nigeria has equivalents in terms of our Nok culture, Benin Bronzes, Yoruba kingdoms, but we haven’t built the infrastructure to make them global attractions.”

    Challenges of preservation

    One of the key issues facing heritage tourism is preservation. Many cultural sites in Nigeria face neglect, encroachment, and in some cases, outright destruction. Daniel laments the lack of policies that protect heritage assets.

    “Take the Benin Bronzes as an example,” he says. “They sit in foreign museums as symbols of Africa’s lost heritage. The global community acknowledges their importance, but at home, many of our living sites are deteriorating. If we don’t preserve what we still have, the story of our heritage will continue to be told outside our borders.”

    Beyond policy, Daniel stresses that community involvement is critical. “Heritage must be lived, not just displayed. If local communities don’t benefit from preserving traditions, they will abandon them. Tourism must empower communities to see heritage as an economic resource, not just a cultural obligation.”

    Read Also: Expert mulls innovation to advance Nigeria’s marketing ecosystem

    Technology and modern storytelling

    Heritage tourism may be rooted in the past, but Daniel Oni insists it must embrace the tools of the present. Digital mapping, virtual tours, and mobile applications, he argues, can help bring cultural sites to life for both domestic and international visitors.

    “Imagine a tourist in Ibadan accessing an app that gives them a guided history of Mapo Hall as they walk through it,” he says. “Or a child in Chicago virtually experiencing the Osun-Osogbo festival. Technology gives us the power to expand the reach of heritage far beyond geographical limits.”

    Building a future for heritage tourism

    When asked about the way forward, Daniel offers a clear roadmap:

    Policy reform – stronger laws to protect heritage sites.

    Investment – building infrastructure that makes heritage destinations accessible and attractive.

    Training – developing a skilled workforce to manage cultural assets.

    Community engagement – ensuring locals see tangible benefits.

    Global partnerships – working with UNESCO, museums, and cultural institutions to promote Nigerian heritage internationally.

    “Tourism is not just about leisure,” Daniel concludes. “It is about identity and pride. If we get heritage tourism right, we won’t only boost our economy, we’ll also preserve our story for generations to come.”

    Final Thoughts

    In a time when nations are competing for attention in the global tourism market, Daniel’s words are a reminder that Nigeria already holds something priceless: its heritage. The challenge, as he emphasizes, is not about creating attractions but about valuing, protecting, and sharing what already exists.

    Heritage tourism, he says, is Nigeria’s chance to rewrite its narrative, not as a country defined by challenges, but as a nation rich in culture, history, and experiences that the world longs to see.

  • From NMMA to the world: Five laureates on global space

    From NMMA to the world: Five laureates on global space

    Over two decades ago, a visionary initiative was born—one that has come to define the highest standards of journalistic excellence in Nigeria. Supported by some of the most respected names in Nigerian media, including the late Alhaji Babatunde Jose, proprietor of the iconic Daily Times and a towering figure in newspaper publishing; Alhaji Alade Odunewu, renowned satirist and columnist; and broadcast journalism pioneer Vincent Maduka, the Nigerian Media Merit Award (NMMA) was established in partnership with Yemi Akeju’s Ideas Communications Limited.

    From the outset, the NMMA was conceived not just as an award ceremony, but as an institution rooted in credibility, integrity, and an unflinching commitment to excellence. Its creators were united by a shared goal: to celebrate and elevate the best of Nigerian journalism by creating a merit-based platform that would recognize outstanding contributions to the profession across print, broadcast, and online platforms.

    What sets the NMMA apart is its rigorous adjudication process, widely regarded as meticulous and transparent in the country’s media landscape. Each entry is subjected to a multi-tiered evaluation system conducted by an independent panel of seasoned journalists, media scholars, and communication experts. These adjudicators scrutinise submissions based on strict criteria that include objectivity, factual accuracy, clarity of thought, depth of research, and excellence in writing or production.

    Every year, hundreds of entries are submitted from across the nation’s media houses. Only a select few make it past the preliminary screening, and even fewer go on to be shortlisted for final consideration. Judges ensure that each work is assessed solely on its merit.

    This uncompromising standard is reflected in the prestige associated with each NMMA category. Honours such as Journalist of the Year, Investigative Reporter of the Year, Newspaper of the Year, Feature Writer of the Year, Television Station of the Year, Business Reporter of the Year, Banking and Finance Reporter of the Year, and Brands and Marketing Reporter of the Year are not merely handed out, they are earned through exceptional diligence, creativity, and professional integrity.

    Held every December, the NMMA has consistently spotlighted journalists and media organisations that challenge the status quo, hold power to account, and inform the public with depth, accuracy, and insight. Many of its laureates have gone on to achieve international recognition, underscoring the role of the NMMA as a launchpad for excellence.

    One of such is Maik Nwosu, currently a Professor of English and Chair of the Department of English and Literary Arts at the University of Denver, Colorado, United States. A distinguished writer and scholar, Nwosu received the Nigeria Media Merit Award for Journalist of the Year in 1994 before pursuing advanced academic studies in the United States. He earned his Ph.D. in English and Textual Studies from Syracuse University, New York, in 2005.

    Nwosu’s research focuses on African, African Diaspora, postcolonial, and world literatures, as well as semiotics and critical theory. His academic excellence has been recognized with prestigious fellowships, including the Akademie Schloss Solitude in Stuttgart, Germany; the Civitella Ranieri Center in Umbertide, Italy; and the Stellenbosch Institute for Advanced Study in South Africa.

    His scholarly essays have appeared in leading journals and edited volumes such as English in Africa, Research in African Literatures, Journal of Postcolonial Writing, Texts, Tasks, and Theories: Versions and Subversions in African Literatures, Transnational Literature, Commonwealth Essays and Studies, Semiotica, Critical Insights: Cultural Encounters, and the Journal of Narrative Theory.

    Nwosu is the author of several influential books, including Markets of Memories: Between the Postcolonial and the Transnational (Africa World Press, 2011), which examines cultural and ideological intersections through the works of Christopher Okigbo, Derek Walcott, James Joyce, and Isabel Allende. He co-edited The Critical Imagination in African Literature: Essays in Honour of Michael J. C. Echeruo (Syracuse University Press, 2015) and authored The Comic Imagination in Modern African Literature and Cinema: A Poetics of Laughter (Routledge, 2016), a study of Africa’s carnivalesque literary and cinematic traditions.

    In addition to his academic work, Nwosu is an accomplished creative writer. His literary publications include the poetry collection Suns of Kush; the novels Invisible Chapters, Alpha Song, and A Gecko’s Farewell; and a short story collection, Return to Algadez.

    In 2011, Toyosi Ogunseye received the NMMA as  Environment Journalist of the Year. Now the President and Chief Executive Officer of the Presidential Precinct, a premier leadership development organisation based in the United States, she is also a proud alumna of the 2014 Mandela Washington Fellowship, which she completed at the Precinct.

    Before taking the helm at the Presidential Precinct, Ogunseye made history and headlines in the world of media. She served as Head of Language Services (West Africa) at the BBC World Service, where she led editorial strategy and multilingual content operations across the region. Prior to her BBC tenure, she broke barriers in Nigeria’s journalism landscape as the first female Sunday Editor of The Punch, one of the country’s most influential newspapers.

    Ogunseye’s foray into journalism began as a bold leap while she was still a second-year Biochemistry undergraduate at the University of Lagos. By 2007, she had become a senior correspondent at News Star Newspaper, and in 2009, she joined The Punch as a Sub-Assistant Editor for News and Politics. By 2012, she shattered a glass ceiling as the newspaper’s youngest and first female Sunday Editor.

    Her academic path is as impressive as her professional rise. Ogunseye holds a Bachelor’s degree in Biochemistry from the University of Lagos, a Post-Graduate Diploma in Print Journalism from the Nigerian Institute of Journalism, and a Master’s degree in Media and Communications from Pan-Atlantic University (2010).

    A fierce advocate for good governance, youth empowerment, and ethical journalism, Ogunseye’s journey continues to inspire a new generation of African leaders and storytellers. Her leadership at the Presidential Precinct underscores her lifelong commitment to amplifying voices, nurturing talent, and shaping transformational narratives—both at home and across the globe.

    In 2006 and 2014, Adeola Akinremi, now a consultant at the World Bank in Washington DC, won the NMMA as Feature Writer of the Year and Newspaper Reporter of the Year. He previously worked as a U.S. correspondent, editor, and columnist at ThisDay newspaper. Akinremi is widely recognised for his courageous journalism.

    On September 16, 2016, he broke a high-profile plagiarism story involving Nigeria’s former President Muhammadu Buhari. In a column for ThisDay, Akinremi exposed Buhari for plagiarising portions of President Barack Obama’s 2008 victory speech. The speech, which was delivered during the launch of Nigeria’s national ethical rebirth campaign, Change Begins With Me, was presented by Buhari as his original words. The exposé sparked global outrage and led to an official apology from the presidency. President Buhari subsequently dismissed the aide responsible for writing the speech.

    Akinremi holds a Bachelor of Arts degree in International Relations from Lagos State University. He earned a Master’s degree in Public Policy from the School of Advanced International Studies (SAIS) at Johns Hopkins University and an additional Master’s degree in Project Development and Implementation from the University of Ibadan, Nigeria. He graduated from journalism school in 1999.

    He also reported extensively on U.S. politics, including coverage of America’s first Black president, Barack Obama. In 2014, he was recognised by the U.S. Department of State as a leader in his field and selected for the prestigious International Visitors Leadership Program (IVLP). During the program, he visited five U.S. battleground states such as Georgia and Kentucky to report on the midterm elections. He also covered the consequential 2016 U.S. presidential election for ThisDay newspaper.

    The United Nations is benefiting from the wealth of experience of another NMMA Laureate, Adedeji Ademigbuji. In 2013, when Ademigbuji won the Nigeria Media Merit Award (NMMA) for Brands and Marketing Reporter of the Year, it marked a pivotal point in his career, not merely a crowning achievement, but a springboard for deeper impact. More than a journalist chronicling consumer trends and market shifts, Adedeji evolved into a compelling voice for humanity in crisis, harnessing the tools of storytelling to illuminate both the economic undercurrents and humanitarian emergencies that shape our world.

    In 2017, he joined the World Food Programme (WFP) in Nigeria as a Communications Associate, trading the structure of newspaper columns for the urgency of humanitarian advocacy. There, he documented the lives of people impacted by food insecurity in Nigeria’s conflict-ridden northeast, crafting multimedia stories that catalyzed donor support and increased public awareness.

    Read Also: UK-based Nigerian AI policy advocate interprets EU AI Act

    When COVID-19 struck in 2020, Adedeji led communications efforts targeting urban-poor communities, gathering stories and visual content from Nigeria’s most vulnerable areas during lockdowns. It was a masterclass in crisis communications underpinned by his earlier journalistic instincts and a strong academic foundation in marketing and mass communication from the University of Lagos.

    In 2021, he became the National Public Information Officer for the UN Office for the Coordination of Humanitarian Affairs (OCHA) in Nigeria. His mandate: ensure the world doesn’t forget the human cost of insurgency, flooding, and famine.

    In this role, he didn’t just write press releases—he crafted field-driven, people-centered narratives, producing videos, B-rolls, and short documentaries. From organizing coverage of the UN Secretary-General’s 2022 visit to Nigeria, to leading digital storytelling for World Humanitarian Day, Adedeji brought clarity and compassion to complex emergencies. He was equally adept at managing social media campaigns, conducting media monitoring, and collaborating with national NGOs to raise voices from remote communities.

    His effectiveness in Nigeria led to high-level deployments with OCHA in Somalia (2023), where he helped communicate the urgency of famine response, and later in Ukraine, where he currently serves as Public Information Officer.

    Another former laureate now on the global stage is Adejuwon Soynka. He has received multiple NMMA in recognition of his outstanding contributions to the field. In 2011, he earned accolades as both the Print Journalist of the Year and the Human Rights Reporter of the Year. He repeated his success in 2012, once again winning the Human Rights Reporter of the Year award. In 2013, his excellence in international reporting was recognised with the Foreign News Reporter of the Year award.

    Since winning NMMA, Soyinka has gone on to be a two-time Emmy Award nominee. In 2017, he was tapped by the BBC to lead the launch of its digital Pidgin Service in West Africa, a groundbreaking initiative aimed at expanding access to news through one of the region’s most widely spoken and culturally resonant languages. As the inaugural editor of the BBC Pidgin Service, Soyinka steered the editorial vision, built and trained a dynamic team of journalists, and oversaw the creation of content that was not only linguistically accessible but rich in journalistic depth and cultural relevance.

    Currently, Adejuwon Soyinka serves as the Regional Editor (West Africa) for The Conversation Africa, where he continues to champion fact-based, expert-driven journalism. In this role, he collaborates with scholars, scientists, and researchers across the region to produce insights that bridge the worlds of academia and public policy. Under his stewardship, the West African arm of The Conversation has grown into a vibrant platform where ideas, evidence, and context matter in public discourse.

  • Expert calls for data-driven collaboration to improve supply chain resilience

    Expert calls for data-driven collaboration to improve supply chain resilience

    Business analytics and supply chain optimization expert, Olubunmi Anifowose, has called for closer collaboration among businesses, logistics operators, policymakers, and technology stakeholders to improve supply chain resilience and strengthen data-driven decision-making.

    Speaking at a recent business and operations analytics forum, Anifowose said the ability of organizations to manage volatility and remain competitive increasingly depends on how well analytics, operational data, and governance structures are integrated across supply chains.

    She noted that while digitisation in procurement, logistics, and distribution has expanded opportunities for demand forecasting and disruption management, many organizations continue to struggle with fragmented data systems and siloed decision-making.

    Read Also: Seven Nigerian celebrity weddings that made waves in 2025

    According to Anifowose, weak alignment between business analytics and supply chain execution exposes companies to challenges such as inventory imbalances, rising logistics costs, and slow responses to market disruptions. 

    She said effective optimization requires embedding analytics into core functions, including planning, sourcing, inventory management, and logistics.

    She also emphasised the role of collaboration between the public and private sectors, arguing that beyond regulation, governments and industry bodies should support responsible data sharing and wider adoption of analytics tools. 

    At the organizational level, she said investment in advanced business intelligence systems is necessary to support predictive and scenario-based planning.

    Anifowose further highlighted the importance of developing data literacy and analytical skills among supply chain and operations teams, noting that technology alone is insufficient without human expertise to interpret insights and guide decisions.

  • Best Cam Sites To Make Money and Watch Live Cam Shows

    Best Cam Sites To Make Money and Watch Live Cam Shows

    Want to start a lucrative career as a cam girl online? Or are you a viewer looking for the best cam sites to catch the hottest cams?

    Either way, the best cam sites for cam girls covers it all.

    We cover the ins and outs of the top cam sites for models and viewers alike, from free cam platforms to premium camming experiences.

    Choose your favorite cam site today.

    Best Cam Sites for Cam Girls, Reviewed

    First Look

    1. Jerkmate – Best cam site overall
    2. Chaturbate – Top freemium cam site
    3. Livejasmin – High paying cam 2 cam site
    4. Cams.com – Well established cam site
    5. BongaCams – Great camming for couples
    6. MyFreeCams – Another good freemium cam site
    7. ImLive – Sell pre-recorded videos
    8. StripChat – Best cam site for VR live streams
    9. CamSoda – Play with interactive toys
    10. OnlyFans – Great payout for independent performers

    1. Jerkmate – Best Cam Site Overall

    Jerkmate at a glance

    • Type: Pay-per-minute cam shows, interactive toys, tokens/tips
    • Monthly traffic: 2 million
    • Average full-time model pay: $3,500
    • Payout percent: 30 percent
    • Payout frequency: Bi-weekly
    • Payout options: Wire transfers, eWallets, paper check

    With a motto of “Never Jerk Off Alone, Again”, it’s no mystery what Jerkmate is all about.

    While the platform isn’t the best-paying cam site out there, it is the most lucrative when it comes to private shows and some models make over $100/hour during group or cam-2-cam sessions!

    No exaggeration.

    Unlike many other adult cam sites, Jerkmate employs a detailed matching process that pairs users with models most likely to satisfy their unique tastes, proclivities, and desires.

    The site does this by asking new users what they’re into and letting them select from a list of 50+ popular tags like BBW, Ebony, Couples, Lesbian, and more. By choosing their niche and tags wisely, models can use this system to their advantage and attract new fans.

    Jerkmte also runs fun interactive games that offer a new and novel way for viewers to interact with their favorite webcam model.

    These games mostly involve roleplay or ‘command and obey’ action and can get really hot (and wet) when interactive sex toys are involved.

    Access to these games costs substantially more tokens per minute than regular shows – making them a great way for live cam models to earn even more!

    Finally, the live cam site hosts an entire section dedicated to new models, making it easy for new performers to get a foot in the door.

    It’s also one of the most fetish-friendly cam girl sites, and tons of kink-related profiles (hitting on taboo activities like BDSM, gagging, femdom, and feet) are available.

    Sign up on Jerkmate today for a personalized cam experience

    2. Chaturbate – Best Freemium Cam Site

    Chaturbate at a glance

    • Type: Freemium, pay per minute private shows
    • Monthly traffic: 68 million
    • Average full-time model pay: $5,500/month
    • Percent percent: 50 percent
    • Payout frequency: Bi-weekly
    • Payout options: Bank transfers, PayPal, Skrill, FirstChoice, Bitcoin, paper checks

    Receiving over 60 million visits a month, Chaturbate is the world’s most popular cam site and regularly finds itself among the 50 most-visited webpages worldwide.

    What makes Chaturbate special?

    Along with a large community of horny viewers, the site operates on a freemium business model – meaning users can join live chat shows absolutely free.

    This doesn’t mean you’ll be giving away the goods for free, however, as most models require a minimum number of tips (in the form of tokens) before the real show begins.

    While this may seem like a drawback, it makes it easy for new girls to attract viewers.

    How do tokens work?

    Simply put, viewers must purchase tokens to leave tips. 20 tokens equals $1 and it’s not uncommon for cam models to earn over 10,000 tokens per show!

    Pay per minute private shows are also on the table and models can even sell photos and pre-recorded videos for extra cash.

    While most models earn between $2,000 and $5,500 each month, it’s not uncommon for cam girls to pull in over $11,200 when working 40+ hours a week – that’s over $136,000 per year!

    For viewers, Chaturbate offers one of the more eclectic collections of cam models out there – one that also includes couples, lesbians, and all the kink/fetish action one could want. Better yet, the free-to-view model all but guarantees nudity.

    Join Chaturbate today as a new Chaturbate model

    3. LiveJasmin – Best Premium Cam Site

    LiveJasmin at a glance

    • Type: pay-per-minute, private shows
    • Monthly traffic: 3 million
    • Average model full-time pay: $5,200/month
    • Payout percent: 30 – 60 percent (up to 80 percent with affiliate program)
    • Payout frequency: Bi-weekly
    • Payout options: Bank transfers, credit cards, paper check, Paxum, Directa24, WebMoney, ePayService

    In business for over 20 years, LiveJasmin is a mega-popular cam girl site that’s received several XBIZ and AVN awards throughout the years.

    The adult cam site supports both free and pay per minute private shows, giving models the best of both worlds. In fact, free shows are often used to convert passive observers into paying customers – a strategy that’s proven quite lucrative for many girls.

    Along with a steady flow of traffic (second only to Chaturbate), LiveJasmin offers several perks you won’t find at other top cam sites.

    For example, LiveJasmin supports cam-splitting, which lets you stream at multiple adult cam sites simultaneously (thus increasing your earning potential).

    What’s more, the platform lets you ban viewers from your country of residence – eliminating the chance of friends, family, or co-workers stumbling across your account.

    LiveJasmin also rewards top performers by giving out weekly, $10,000 bonuses to top accounts in 6 different categories, including anal, MILF, and fetish. Additionally, the site lets you set your public age within 5 years of your actual age.

    Unlike other live cam sites, LiveJasmin separates models into tiers based on how much they earn. The higher the tier, the more they take home. For example, models who earn between $650 and $1,500 per month keep 45 percent, while cam girls who pull in over $2,500 keep 60.

    New viewers are welcomed with 50 percent off their first purchase of tokens, giving them a chance to try out the platform at a significantly reduced price.

    Moreover, LiveJasmin is one of the few webcam sites to offer 2-way audio chats and shows as low as .01 credits/minute are available!

    Join the professional model roster on LiveJasmin today

    3. Cams.com – Long Standing Cam Girls Site

    Cams.com at a glance

    • Type: Free cam site, pay per minute, fan clubs
    • Monthly traffic: 6.1 million
    • Average full-time model pay: $3,600
    • Payout percentage: 30 to 70 percent
    • Payout frequency: Bi-weekly
    • Payout options: Bank transfers, Payoneer, Paxum, ePayments, N26, and paper check

    Launched back in 1996, Cams.com is an OG of the adult cam scene and welcomes over 6 million visitors each month.

    Despite receiving less traffic than Chaturbate and LiveJasmin, Cams.com is one of the better paying sites, and because it’s managed by StreamRay, payouts of up to 70 percent are available.

    Like Chaturbate, Cams.com is a freemium cam site, meaning viewers can join live streams free of charge.

    However, cam girls rarely show nudity or engage in explicit behavior until they’ve received a sufficient number of tips.

    This makes Cams.com a good choice for models who like the perks of the public/freemium model but don’t like giving away the goods for free just to attract viewers. ‘Fan Clubs’ are also very popular on Cams.com and provide models with another source of revenue.

    What are fan clubs?

    Fan Clubs are monthly subscriptions that offer unlimited access to a model’s pre-recorded videos and discounts to their private shows. The main benefit to Fan Clubs is it gives cam girls a reliable source of monthly income without increasing their workload.

    Unlike most cam sites, Cams.com lets users send text chat messages for free, providing them with an easy way to interact with their favorite cam girl.

    Moreover, the site is home to thousands of sexy Latinas, making it the perfect choice for those with Latin-fever.

    VIsit Cams.com for a classic cam girl show

    4. BongaCams – Best Cam Site for Couples

    Bonga Cams at a glance

    • Type: Free cam site, tips, pay-per-minute private shows
    • Monthly traffic: 16 million
    • Average full-time model pay: $4,200
    • Payout percentage: 50 to 70 percent
    • Payout frequency: Bi-weekly
    • Payout options: Bank transfers, Paxum, WebMoney, ePayService, Cryptocurrency (Bitcoin, Ripple, Litecoin, Ethereum)

    Recipient of the 2019 XBIZ award for Best Cam Site, Bonga is the largest European adult cam site and regularly ranks as the 37th most visited webpage in the world.

    The cam site hosts thousands of female, male, and transgender performers and offers a solid array of contests that can really boost model earnings.

    For example, each week, the top 50 performing couples earn a cash prize of $200 to $1,000! Similar contests are ongoing for the top performing guys, girls, transgenders, and Latinas!

    The cam site is certainly geared towards the public room/tip model, and while cam-2-cam private shows are available, models make most of their money off of tips.

    That said, most models stay fully clothed until a minimum number of tips have been received.

    All cam girls are given a CamScore, which is made up of metrics like time on site, hours per week, tokens earned, and number of private chats. The higher a performer’s CamScore, the more visible they become to users while browsing the site.

    Interestingly, Bonga lets cam girls link their Instagram, Twitter, and SnapChat accounts directly through their model profile – a great way to increase exposure and direct viewers to other profiles they operate (like their OnlyFans or Fansly).

    New viewers are treated to 100 free tokens upon sign up and a further 100 free tokens when they access the site using their mobile device.

    We also like how many ‘Spy Cam’ options are available and we were impressed by the number of hot, young couples getting down and dirty.

    Sign up on BongaCams today for great deals

    6. MyFreeCams – Best Free Cam Site for Cam Girls

    MyFreeCams at a glance

    • Type: Free cam site (tokens and tips)
    • Monthly traffic: 4 million
    • Average full-time model pay: $4,000/month
    • Payout percentage: 30 percent
    • Payout frequency: Bi-weekly
    • Payout options: Bank transfers, Paxum, WebMoney, ePayService, paper check

    Launched in 2004, MyFreeCams is a well-established cam site that receives an impressive 4 million visits each month.

    Despite its busy and out-of-date interface, the site is easy to work with and the sign-up process takes just a few minutes.

    That said, the platform’s main selling point is the number of free cam shows available and tokens can be expensive compared to other sites (200 tokens for $19.99).

    Nevertheless, there’s never more than 950 webcam models live at any given moment, meaning far less competition to worry about compared to other top cam sites.

    Of all the cam sites we’ve covered, MyFreeCams has one of the better payout percentages.

    However, MyFreeCams is a girls-only site and isn’t an option for males, couples, or transgender models.

    Still, users will find hundreds of sexy cam girls to choose from, many of which appear topless in the free rooms. What’s more, whenever a user pays for a private show, MyFreeCams will record the session, making it available for viewing later on.

    View free cam shows on MFC upon signup

    7. ImLive – Best Cam Site for Pre-Recorded Videos from Cam Girls

    ImLive at a glance

    • Type: Free chat rooms (tips), private chats, pre-recorded videos
    • Monthly traffic: 3 million
    • Average full-time model pay: $3,200/month
    • Payout percentage: 25-35 percent
    • Payout frequency: Bi-weekly
    • Payout options: Bank transfers, paper checks, eWallets

    Winner of several AVN and YNOT awards, ImLive was launched back in 2002 and quickly became one of the largest cam sites in operation.

    Over the years, however, the site has dropped in popularity as other sex cam sites – like Chaturbate and LiveJasmin – have risen in notoriety.

    Nevertheless, ImLive can be a good source of secondary income, especially if you’re already broadcasting on a site that allows cam-splitting (like LiveJasmin).

    The highest earning tier is reserved for the top 120 performing models, and while reaching this level is doable, it does involve some work.

    Cam girls can also sell pre-recorded videos for a maximum of 20 credits per view and hosts keep 50 percent of all videos they sell (for reference, 25 credits cost $29.95).

    Some models find it’s worth selling pre-recorded videos through ImLive while live streaming at other webcam sites.

    The adult webcam site also runs something called ‘Discount Clubs’. When subscribed (at a cost of 16 to 30 credits/month) users get a 0.60 credit/minute discount on all private chats, a 40 percent discount on all 60-minute cam-2-cam sessions, and access to all pre-recorded videos.

    Join ImLive today for hot prerecorded content

    8. StripChat – Great Cam Site for VR Cams from Live Cam Girls

    StripChat at a glance

    • Type: Free cam shows (tips), private shows, pre-recorded videos, fan club
    • Monthly traffic: 5 million
    • Average model full-time pay: $5,800/month
    • Payout percentage: 50 to 60 percent
    • Payout frequency: Bi-weekly
    • Payout options: Bank transfers, Bitcoin, Paxum, ePayService, Cosmo payment, paper checks

    Calling itself a ‘Place of Sexual Freedom’, StripChat is an immensely popular adult cam site that routinely ranks among the top 10 most-visited adult websites worldwide.

    The platform is home to thousands of sexy performers and users will find over 4,500 models online at any given moment – making it one of the best adult webcam sites for selection.

    It’s also at the forefront of interactive cam fun, and along with tons of interactive toy and cam-2-cam options, StripChat is touted as the leading VR cam site in operation.

    These VR shows afford an up-close-and-personal experience not offered by standard private shows. Better yet, users must pay a premium for these shows, making VR camming highly lucrative for models.

    Of course, you’ll need to invest in extra equipment if you go this route.

    But trust us – it’s certainly worth it. VR sessions can also be paired with toys to further increase earnings – especially if a viewer decides to take you to a private chat.

    VR sessions aren’t the only unique benefits, however, and StripChat offers several innovative ways for models to increase their earnings.

    For example, spin-the-wheel sex games, pay-to-send sex photos, pay-per-message voice chats, and monthly Fan Club subscriptions can all be sold for extra cash.

    Models are 100% covered from ChargeBacks.

    What does this mean?

    If a viewer tips you but has his/her credit card company issue a refund, you’ll still keep the tips – a service not offered by all cam websites.

    Go to StripChat today to enjoy model benefits

    9. CamSoda – Great Cam Site for Interactive Toys

    CamSoda at a glance

    • Type: Free cam shows (tips), pay-per-minute, pre-recorded material
    • Monthly traffic: 30 million
    • Average full-time model pay: $4,300/month
    • Payout percent: 55%
    • Payout Frequency: Bi-weekly

    With nearly a decade in the business, CamSoda is an innovative camgirl site that was the first to offer features like interactive sex toys, touchscreen interactions, and virtual reality cam shows.

    It’s also one of the few sex cam sites to offer a health insurance program and has no issue with cam splitting.

    Of course, you can’t talk about CamSoda without mentioning its interactive sex toy section, which is the largest of all live cam sites. Besides being fun and pleasurable, these sex toy sessions can generate quite a bit of revenue for the right model.

    Like most adult cam sites, models can sell photos and videos for extra money and HD live streams attract more tokens/minute. Moreover, the site gives a $125 bonus to all models who earn over $3,500 per month.

    Viewers will find a good number of professional cam models and porn stars on the site, including well-known names like Angela White, Lexie Belle, and Tori Black. Additionally, private shows as low as 6 tokens/minute are available.

    Go to CamSoda for a cheeky, fun cam show now

    10. OnlyFans – Best Content Sharing Site for Hot Adult Live Cams

    OnlyFans at a glance

    • Type: Monthly subscription and PPV photos and videos
    • Monthly traffic: 180 million
    • Average full-time model pay: $1,000-$10,000
    • Payout percentage: 80 percent
    • Payout frequency: Bi-weekly
    • Payout options: Varies by country (bank transfers, eWallets, paper checks)

    Although not a live cam site, OnlyFans also lets you make money while showing off your body. Unlike Chaturbate or LiveJasmin, OnlyFans models don’t engage in live streams for tips, and instead, sell x-rated content through their OnlyFans account.

    While some models charge a monthly subscription – which gives subscribers full access to their content – others take a Pay-Per-View approach by selling individual photos and videos (usually at $3 to $50 a piece).

    With over 200 million registered users, OnlyFans is mega-popular and the top 0.01% of content creators make over $100,000 per month. That said, the site doesn’t have a search feature and new models typically have to engage in some kind of paid promotion to build up a fan base.

    Visit OnlyFans today

    Best Cam Sites for Live Cam Girls – Runner-Ups

    1. Cam4 – Best Cam Site for Daily Payments

    Receiving 50 millions visitors each month, Cam4 hosts thousands of hot live adult cams from models all over the world. The site offers daily payouts and gives models access to free coaching to help them grow their audience.

    2. LiveAsianSex – Best Cam Site for Asian Models

    100 percent dedicated to sexy Asian ladies, LiveAsianSex is operated by LiveJasmin and models get 30 to 60 percent of all revenue they generate.

    3. MyTrannyCams – Best for Transgender Models

    If you’re a transgender MtF looking for a good cam site to strut your stuff, MyTrannyCams is the place to be. Like LiveAsianSex, the site is owned and operated by LiveJasmin, meaning a 30 to 60 percent pay rate.

    4. MaturesCam – Best Cam Site for MILFs

    Whether you’re a sexy older lady looking to put her assets to work or a MILF-loving viewer, MaturesCam is the place-to-be. Models get 30 to 60 percent of all revenue they generate and both individual and studio accounts are available.

    5. Jerkmate Gay – Best Gay Cam Site

    The world’s largest gay cam site, Jerkmate Gay is home to thousands of male performers (and several famous gay porn stars). Payout rates range from 30 to 35 percent and is known as the go-to spot for hot cam-2-cam sessions with hot hunks and bears.

    Guide To Using The Best Cam Sites

    Best Adult Cam Sites By Type

    Best Free Cam Site

    The best free cam site is Chaturbate. The platform hosts thousands of hot models, and because live streams are 100% free to join, you can usually catch some nudity without spending a token.

    Best Cam Site to Watch Couples

    Thebest cam sites[1]  to watch couples is BongaCams. Not only does it have one of largest selections of hot young couples to choose from, but the site runs a weekly top performing couples content – meaning performers are extra-incentivized to put on a quality show.

    Best Premium Cam Site

    If top shelf, premium cam shows are what you’re after, it doesn’t get much better than LiveJasmin. Although more expensive than other cam sites, the platform has some of the hottest webcam models and welcomes new users with 50% off their first purchase of tokens.

    Best Gay Cam Site

    Whether you’re after studs, bears, twinks, or twinks, Jerkmate Gay has the best selection of male performers. The site is reasonably priced and 1-on-1 video chats with well-known porn stars like Trent King or Teddy Torres are available.

    For Cam Models

    What Are the Best Cam Sites to Work For?

    The best cam sites to work for are Chaturbate, LiveJasmin, and Jerkmate. All receive over 155 million visits per month and are the most popular choices among professional cam girls and viewers.

    Are Cam Sites Safe?

    Yes, the best cam sites[2] are safe and are used by thousands of people from all over the world as their primary or secondary source of income.

    If you’re worried about family or friends discovering your profile, sites like Chaturbate and LiveJasmin let you block users from specific geographical locations.

    What Are the Minimum Qualifications for Working At a Cam Site?

    The minimum qualifications for working as a cam girl are:

    1. Be of minimum legal age in your country (18 or 21)
    2. Have a working bank or eWallet account (Skrill, PayPal, WebMoney, Paxum, etc.)
    3. Have a laptop or computer with minimum 4gb ram and i5 processors, a 720p or HD webcam, and a solid internet connection of 2mb/second or more.

    Will Working on a Cam Site Affect Your Future Career Opportunities?

    No, working on a cam site won’t affect your future career opportunities. Social attitudes towards sex and sex-related work have changed over the last decade and society as a whole has become accepting of live cam sites and OnlyFans.

    5 Hottest Cam Girls To Follow

    1. Bailey_Eilish

    With her thick things and small waist, Bailey is a beauty and really knows how to get the most out of a toy. She’s also known for venturing into kink-related activities and the UK-born hottie has tons of pre-recorded content available (many of which feature her well-endowed boy toy)

    2. Baby_Riley

    If you’re into tight, petite cuties with perfectly sculpted bubble bums, then Baby_Riley is your gal. Just 21 years old, this 120 pound hottie is tons of fun and isn’t afraid of a little girl-on-girl action from time to time.

    3. MaryJane_314

    Thicc in all the right places, MaryJane’s curves and 38DDD bust are out of this world. Along with her fun and playful nature, MaryJane is no stranger to toys, and if you haven’t seen her reach orgasm with her favorite vibrator, you’re missing out.

    4. LorineLiz

    Lorine is a gorgeous German babe who’s skinny build and tight butt have made her a favorite on LiveJasmin. The model is also known for her tasteful, yet always sexy, photo shoots where you’ll find her dressed in lingerie or role-playing as a naughty nurse or construction worker.

    5. Keyla Moon

    Shooting everything in brilliant high-definition, Keyla is a hot Colombian who’s natural beauty is matched only by her sexy, petite body. Better yet, Keyla is bi-sexual and has a warm, tender personality that men love.

    Best Cam Sites to Work For in Conclusion

    The top cam sites for 2023 cut to the chase and offer up the hottest cams and camming options for viewers and models alike.

    Jerkmate is our go-to, simply because we love the personalized take on cams and appreciate the variety of models payment options available.

    Of course, LiveJasmin and Chaturbate are also good options and you may be able to stream at all three using cam splitting.

    Regardless which option you choose, we hope you have fun, attract hundreds of viewers, and rake in tons of tips!

    Related reading: How to be a cam girl[3] 

  • Abbas champions women’s inclusion in Global Tech Leadership

    Abbas champions women’s inclusion in Global Tech Leadership

    Cybersecurity expert Rianat Abbas has been named among the few Nigerians selected for this year’s WomenTech Network Global Ambassadors list, earning international recognition for her work in secure systems development and technology mentorship.

    WomenTech Network, active in 179 countries and boasting more than 100,000 members and over 4,000 ambassadors is regarded as one of the world’s leading communities promoting women’s participation and leadership in technology.

    Abbas’ selection places her within a global movement driving conversations on digital safety, cybersecurity innovation, and the creation of a more inclusive tech ecosystem.

    Beyond her ambassadorial role, Abbas has made significant contributions to Nigeria’s grassroots tech education. She served as one of the pioneer cybersecurity mentors in the inaugural Side Hustle Nigeria Tech Cohort 1.0, where she helped train 10,000 aspiring tech professionals nationwide.

    Her sessions exposed participants to practical cybersecurity tools, secure-by-design principles, and emerging defence strategies, skills urgently needed amid Nigeria’s rising cyber threats and shortage of trained security professionals.

    Read Also: Capital market turnover hits N10tr

    Her efforts are widely credited with expanding the country’s entry-level cybersecurity talent pipeline and equipping thousands with competencies crucial to Nigeria’s fast-growing digital economy.

    Across the industry, Abbas is recognized for her commitment to security, access, and empowerment. Her work underscores the increasing role African experts are playing not only in shaping local talent development but also in contributing to global technology standards.

    “Leadership in tech is about responsibility,” she said. “If we want Africa to compete globally, we must build talent that understands security, trust, and the standards expected worldwide.”

    As Nigeria’s digital transformation accelerates, Abbas represents a new generation of experts bridging global engagement with local impact. Her growing influence highlights the importance of leaders who understand both the technical and human dimensions of technology, and who are committed to creating pathways for the next wave of innovators.

  • How Diva Cakes is carving Nigeria’s place in the $187 billion confectionery industry

    How Diva Cakes is carving Nigeria’s place in the $187 billion confectionery industry

    The global confectionery industry is more than sugar and frosting. It is a juggernaut valued at over $187 billion worldwide as of 2023, with cakes and baked goods claiming a generous slice of that pie. In cities like New York, Paris, and London, specialty bakeries have transcended their humble origins, transforming into lifestyle brands that export not only indulgence but culture itself.

    Africa has long been part of this story as a supplier of raw commodities. Cocoa beans from Côte d’Ivoire and Ghana feed Europe’s chocolatiers. Sugarcane fuels refineries across the globe. Wheat imports keep flour mills turning. Yet, for decades, the continent’s role was largely behind the scenes. Today that is changing. African brands are stepping forward to own the narrative. They are no longer content to be raw material suppliers. They are becoming creators, exporters, and cultural ambassadors.

    Founded in Lagos more than a decade ago, Diva Cakes has grown from a home kitchen into one of Nigeria’s largest and most recognisable bakery chains, with over 27 outlets across Lagos, Port Harcourt, and Magboro. Serving more than half a million customers annually and employing hundreds nationwide, it has proven how international standards and local authenticity can coexist at scale. More importantly, it is a case study of what is possible when African entrepreneurship meets creativity, resilience, and purpose.

    Business of Sweetness

    Cakes may look frivolous, but they are serious business. Globally, cakes and baked goods are among the fastest-growing segments of the food industry. Urban lifestyles, rising middle-class incomes, and the cultural importance of celebrations have fueled this growth.

    According to Statista, billions of dollars in annual revenue are expected from this segment well into the late 2020s. Specialty bakeries have become lifestyle brands. In New York, Magnolia Bakery built an empire around cupcakes and banana pudding. In Paris, Ladurée made macarons a status symbol. Their success shows that bakeries can be more than shops. They can export culture.

    Nigeria, with its population of more than 220 million, half of whom are under 19, is fertile ground for similar growth. Celebration is central to Nigerian life. Every birthday, wedding, graduation, and corporate anniversary demands a cake. Within this environment, Diva Cakes has flourished, not just as a bakery, but as a household name synonymous with celebration itself.

    More than cakes

    Diva Cakes does not simply sell baked goods. It creates experiences. For customers, the arrival of a Diva cake is often the highlight of a celebration. Parents recall the joy of presenting a child with a personalised birthday cake. Couples talk about the drama of unveiling a towering wedding centerpiece. Corporate clients remember how cakes transformed annual meetings into festive occasions.

    Read Also: First Lady to empower 1,000 women today in Lagos

    The company’s delivery service in Lagos has also won praise. One customer remarked, “Despite the heavy downpour, they delivered. I was worried they won’t, but they did. And the cake was superb.” In a city notorious for traffic delays and weather disruptions, such consistency has built strong loyalty.

    The offerings go beyond cakes. Diva’s menu includes pastries, breads, and premium desserts that meet the needs of a diverse customer base. The balance of creativity, taste, and affordability has kept the brand at the top of customer preference lists year after year.

    Recognition among the best

    Diva Cakes’ reputation has spread beyond its outlets. The brand consistently ranks among the best in Nigeria. Foodie in Lagos listed it as one of the city’s top cake shops. Yefepere named it one of the country’s best bakeries. On Wanderlog’s list of Lagos’ 36 best cake shops, Diva scored high for customer service, variety, and taste.

    These accolades matter in a market where both international franchises and local competitors are constantly emerging. They position Diva Cakes as a leader that has built a reputation for excellence without losing its Nigerian identity.

    Chidera Okafor (right) with the Diva CEO at a new outlet launch.

    Rapid expansion and expanding Nigeria’s influence in the global market

    Zoom out, and Diva Cakes’ rise takes on broader meaning. Africa is no longer only a supplier of raw materials for the global confectionery industry. It is increasingly home to brands that own value creation.

    The $187 billion industry is dominated by international giants such as Nestlé and Ferrero. Yet niche players are increasingly powerful. Specialty bakeries appeal to consumers who want more than mass production. They crave authenticity, storytelling, and cultural connection. Diva Cakes fits that mold, proving that Nigeria can produce homegrown brands that compete with global counterparts.

    Since 2019, Diva Cakes has pursued ambitious growth. New outlets in Yaba, Festac, Abule Egba, Ikorodu, Lekki, and across state-lines in Port Harcourt and Magboro signal its ambition to bring sweetness to every corner of Nigeria. Each opening is a statement that homegrown brands can scale both sustainably and nationally. What began in a home kitchenhas become one of the most recognisable and trusted brands in Nigeria’s confectionery industry, now operating more than 27 locations and serving well over half a million customers every year.

    Fueling this growth are systems that emphasize consistency, forecasting, and customer loyalty. By adopting more structured approaches to demand planning, product mix, and customer engagement, the company has been able to meet peak demand without compromising quality, and steadily expand its reach.

    Beyond its Nigerian outlets, Diva Cakes has also distinguished itself in the West African sub-region. With an operational footprint in Lagos, Accra, and Abidjan, the brand now supplies different varieties of bread across multiple markets, securing a stable revenue stream, penetrating new markets, and establishing itself not only as a leader in celebration cakes but also as a significant player in the broader West African bakery industry.

    A slice of the future

    In the end, Diva Cakes is more than a bakery. It is a story of how African entrepreneurship can rise from a kitchen counter to a national network, and from a local favourite to a regional player. It is a reminder that cakes are not just about sugar, but about culture, joy, and connection.

    It also represents something larger. The possibility that Nigerian brands can compete and expand globally, not just in raw materials but in finished products that carry stories and culture with them.

    As candles flicker on a birthday cake in Surulere, as a couple cuts into a wedding masterpiece in Port Harcourt, or as a teacher unwraps a gift of appreciation, Diva Cakes is quietly rewriting the narrative of African business.

    In a $187 billion global industry, Nigeria has found its champion. And its name is Diva.

  • ‘Role of Artificial Intelligence in improving early disease detection’

    ‘Role of Artificial Intelligence in improving early disease detection’

    Diabetes is a growing global health crisis, particularly in low-resource settings where access to healthcare is limited. Millions of people remain undiagnosed until severe complications arise due to the high cost of traditional diagnostic methods and a shortage of medical facilities. 

    This challenge calls for innovative solutions that can enable early detection, improve disease management, and reduce healthcare burdens. Predictive analytics, powered by machine learning and data science, is emerging as a game-changer in bridging this gap, offering cost-effective, scalable approaches for identifying individuals at risk before symptoms manifest.

    Building on this advancement, recent research explores the development of predictive models that analyze demographic and clinical data to detect diabetes risk early. By leveraging machine learning techniques, these models provide a more accessible and affordable alternative to conventional diagnostic tools, which are often out of reach for underserved communities. 

    Oworah Sunday, a researcher and Healthcare Data Analytics specialist, is at the forefront of this revolution, driving the application of predictive analytics to transform disease detection and management. His work, published in peer-reviewed journals, demonstrates how data-driven healthcare solutions can enable early intervention, ensuring that at-risk individuals receive timely medical attention before complications develop. 

    Read Also: Ten Nigerian designers to watch in2025

    By integrating predictive modeling into healthcare systems, his research contributes to more efficient resource allocation, ultimately improving patient outcomes and strengthening healthcare frameworks in low-resource settings.

    The implications of Oworah’s  work are significant. Early detection through predictive modeling reduces the incidence of severe diabetes-related complications, easing the strain on already fragile healthcare systems. It also enhances resource allocation, allowing healthcare providers to prioritize high-risk patients efficiently. 

    On a global scale, the success of such models in diabetes detection opens doors for applying similar techniques to other chronic diseases, marking a shift toward proactive, data-driven healthcare solutions. Policymakers and health organizations are increasingly recognizing the potential of predictive analytics in shaping the future of public health.

    Beyond its medical impact, Oworah’s research underscores the critical role of data science in modern healthcare. Traditional reactive approaches to disease management are gradually giving way to AI-driven solutions that emphasize prevention. 

    His work highlights the ethical and operational considerations of implementing predictive models, addressing concerns such as data privacy, model accuracy, and equitable access to technology. By collaborating with healthcare professionals and policymakers, Oworah is driving the adoption of responsible AI in medical practice.

    In conclusion, Oworah Sunday’s contributions to predictive healthcare analytics represent a major advancement in the fight against diabetes. His research not only enhances early detection strategies but also paves the way for broader applications of data science in medicine. 

    As healthcare continues to evolve with AI-driven innovations, his work exemplifies the power of interdisciplinary collaboration in creating cost-effective, inclusive, and proactive healthcare solutions for the future.

  • Many feared dead as gunmen attack IPOB protest in Enugu community

    Many feared dead as gunmen attack IPOB protest in Enugu community

    Many people were feared dead In Ugbakwu at Eha-Amufu, Enugu, on a Sunday afternoon after a confrontation between indigenous people of Biafra (IPOB) and some gunmen.

    The clash reportedly began around 5pm when some the guunmen disrupted an IPOB gathering at the Eha Market Square beside community secondary school Ugbakwu with the aim of dispersing the group and making arrests.

    The situation escalated as the gunmen allegedly overpowered the IPOB members and proceeded to target the leader, Obiajulu Ejimede.

    According to eyewitnesses, he was the head of the group who stood firm for freedom.

    In response, a heavily armed security team, including the Police, Army and DSS, arrived in several patrol vehicles and launched a crackdown on the scene.

    Gunfire and tear gas filled the area, spanning St. Joseph Catholic Church along the Old Mba Road.

    Eyewitnesses described the premises of St Joseph Catholic Church as chaotic, with reports of violence and bloodshed, as fleeing IPOB members and the gunmen were pursued. The violence disrupted the environment, causing serious death and injuries.

    The incident started on December, 2022 at Eha-amufu community, in Isi-Uzo local government where residents discovered the bodies of residents with bullet wounds after armed men attacked their community.

    This made the community to start pointing hands and accusing Obiajulu Ejimede who was the main leader of the gathering, for organising the protest.

    He was involved in the protest to champion the creation of Biafra Republic but there was misunderstanding when the gunmen ambushed the protesters causing the military and police to intervene.

    They later opened fire, killing several of them. He died from a gunshot wound.

    The community blamed Ejimede and claimed they had tried to warn him against organising the protest because they feared it might result in violence in their community, but he did not listen.

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    Armed plain clothed men have also allegedly visited the community to trace members of his family after his dead body was found on 22nd December. They have also taken some young men for questioning and are yet to return them.

    A source from the community said many youths have fled the community, which has become a ghost of itself because the youths of the community now fear for their safety.

    Among some of the youths that are running for their lives are Ifeanyi Asogwa, Afamefuna Ude, Obiajulu Ejimede son named Emeka Emmanuel Ejimede, Uchenna Umeh and Azubuike Okereke and others.

    A leader of a community, Ogbuabor Samuel, also confirmed the attack. “Several people have been killed, at least we have recovered the bodies of ten people,” he said.

    “As I speak to you, we are combing bushes in search of those killed. I can’t tell now the exact number of people killed as we are still combing the bushes,” another source said.

    Enugu police spokesman Daniel Ndukwe, confirmed the development.

    He said: “Sketchy report at my disposal shows that there was an attack, but the assailants were repelled by a joint Police and Army Team that is currently tracking them.”