Category: Consumer Watch

  • Seaman Schnapps celebrates culture at Lisabi festival, Alaafin of Oyo coronation

    Seaman Schnapps celebrates culture at Lisabi festival, Alaafin of Oyo coronation

    • By Oreoluwa Oluga

    The 38th Lisabi festival held in Abeokuta, Ogun State, recently, was indeed a festival of glitz and glamour with kith and kins, friends and well-wishers from far and near witnessing the epoch-making event.

    Seaman’s Schnapps, Nigeria’s number one prayer drink was the lead sponsor and official prayer drink for the festival aligning with the theme of the festival to celebrate the cultural heritage and values of the Egba people.

    The festival welcomed a lot of dignitaries, royal fathers from across Nigeria, international guests from Brazil, Cuba, Trinidad, Tobago and other parts of the world.

    At the grand finale of the festival held at the Ultra Modern Ake Palace, the Seaman Schnapps‘ team led by its Marketing Manager, Mr. Gbemileke Lawal alongside Activation Manager, Mr. Benson Oluwafiropo, paid homage to his royal majesty, Oba Adedotun Gbadebo, Okukenu IV.

    During the visit, the team reaffirmed  Seaman’s Schnapps commitment to bringing blessings and supporting the rich cultural heritage of the Egbaland.

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    An elated Lawal, who highlighted the brand’s integral role in this year’s festival, said, “We are honoured to support this significant festival, which serves as a unifying celebration for Egba sons and daughters both at home and abroad. Seaman’s Schnapps represents heritage, honour, and blessings—values that align closely with the enduring legacy of Lisabi Agbongbo Akala and his remarkable impact on the Egba people.”

    Echoing similar sentiments, Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, shared her enthusiasm about the brand’s involvement.

    “It is a privilege to play a role in uplifting the cultural spirit of Egbaland. This festival not only celebrates our shared heritage but also highlights critical issues such as youth employment and food sustainability in the region. Seaman’s Schnapps remains steadfast in its support for Egbaland and its rich traditions,” she stressed.

    In a related development, Seaman Schnapps in line with its tagline of honouring cultural heritage, took pride of place as the official drink at the grand coronation of the 46th Alaafin of Oyo, His Imperial Majesty, Oba Akeem Abimbola Owoade I.

    Amidst the royal grandeur and pageantry, Seaman Schnapps featured prominently in the ceremonial rites and hospitality across all major venues.

    From libation rituals to traditional blessings, the brand’s visible presence reflected its deep cultural alignment and longstanding association with honour, tradition, and prestige.

    The duo of Lawal and Uche-Onyenacho highlighted the brand’s involvement, even as they reiterated their readiness to continue to play significant to preserve the prestige of the culture and tradition of such traditional institutions as always.

  • Eliminating bottlenecks in acquiring driver’s license

    Eliminating bottlenecks in acquiring driver’s license

    Two incidents I witnessed recently, just within the last two weeks, got me on the road to wondering what it takes to obtain a new or renewed driver’s license. I have heard people complain of their driver’s license having expired but to have the audacity to drive on the road without one is something baffling.

    On my way to the Lagos State University Campus Ojo, from the Egbeda-Isheri Idimu Road, not too far away from the Idimu Police Station, officials of the Federal Road Safety Commission [FRSC] flagged me down. They demanded my driver’s license and other vehicle particulars which I obliged them.

    However, parked along with my vehicle were about seven other vehicles. Most of the drivers and occupants of those vehicles were outside their vehicles appealing to the FRSC officials to allow them to go, inventing various excuses of why their vehicle particulars were not in order or complete.

    From what I gathered, three of the drivers had no driver’s license while another three had expired driver’s licenses. The 7th driver, a female, did not put on her seat belt.  One pathetic case that caught my full attention was the driver who was appealing that he should be let off the hook because he had a sick man in his car he was ferrying to the Igando General Hospital.

    To my surprise, the next day, I was driving to Ikeja from the Local Airport through the Bank Anthony Way. Just before the Ayinke gate of the Lagos Teaching Hospital, I sighted about six FRSC officers with over ten vehicles parked. Though I was not stopped by them like yesterday, I decided to stop to get a grasp of what was going on.

    With a warm smile on my face, I approached the most youthful officer among them and introduced myself. After assuring him that our discussion was going to be confidential, he told me that the drivers of six of the vehicles parked were driving without any license or expired license. Why? I wondered. Why is it becoming rampant? Is it that it is getting more difficult to obtain or renew a driver’s license?

    Driving without a license is forbidden and punishable by law in Nigeria. The  (FRSC) issues driving licenses, which are official documents that provide people the authority to drive. Everyone in Nigeria who is 18 years and above is eligible to get a driving license but other requirements must be fulfilled in the country before a driver’s license may be granted besides age.

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     It is important to remember that applying for and receiving a driver’s license is not free of charge; depending on the kind, the validity period is either three or five years.

    This 2025, in order to obtain a driving license in Nigeria, you must present the following documents; failure to do so is tantamount to not getting issued a driving license, and the documents are listed: Driving school certificate, Learner’s Permit, VIO Test certificate, Birth certificate/Age declaration, Evidence of driver’s permit payment (bank teller or print out), National Identification Number (NIN).

    The processes you need to undertake in order to obtain a new driving license in Nigeria this 2025 are as follows: Take driving lessons at a recognized school in Nigeria, When your driving school programme is complete, the school will then schedule you for a driving exam with the Vehicle Inspection Service (VIS), a certificate of proficiency will be issued to you by the VIS if you pass the driving exam.

    The next step is to fill out an application for a driver’s license at the Drivers Licensing Centre (DLC) or apply online at the FRSC driver’s license website, https://www.nigeriadriverslicence.org. Once that is done, you must pay the license fee at the bank or online, after your payment has been confirmed, if you applied for your driver’s license online, you must print your acknowledgement slip.

    Submit your application form or slip for endorsement to the DLC’s VIO and Board of Internal Revenue (BIR) Officer. Proceed to the DLC’s FRSC Officer to have your biometrics captured. Following that, you can get a temporary driver’s license that will be valid for 30 days. You must pick up your original driver’s license at the BIR Office after 30 days. Upon the preparation of your original driver’s license, you will receive a text message once it is ready.

    At the Driver’s License Centre (DLC), the application for a driving license in Nigeria can be completed offline or online. In this form, you must fill out your bio-information and indicate how many years you want your driver’s license. This form is simple to obtain, but you must carefully complete it to avoid mistakes and entering incorrect information.

    Make sure you carefully read the form again after filling it out to make sure you entered the correct information. The list of items you need to fill out on your driving license application is as follows: Title: (Mr/Mrs/Miss), Surname, First Name, Other Name, Sex: Male/Female, Date Of Birth (DD/MM/YY), Place Of Birth (City/Town), Marital Status, Nationality, Address Information (House/Flat/Plot Number), Street, State Of Origin, Local Government Of Origin, Phone Number(s), Occupation, Mother’s Maiden Name, Height, Blood Group, Next Of Kin, Phone Number Of Next Of Kin, Nationality Of Next Of Kin, Years Of Application (Either three years or five years).

    How to renew your driving licence

    Depending on how many years you requested, the Nigerian driver’s license expires after three or five years. The methods listed will show you how to renew your driver’s license if it has already expired: Visit the FRSC’s official website for driver’s licenses in Nigeria at https://www.nigeriadriverslicence.org/.

    To renew your driver’s license in Nigeria today, click “DL Application” and choose that option from the drop-down menu.

    Another alternative to obtain a new driving license or to renew an expired one is to just visit a registered driving school and explain what you want.

    Be wary of quacks at the Local Government offices. Please desist from driving without a license. Good luck.

    Cost of driving licence

    The following amounts are the current application fees for new driver’s licenses in Nigeria as of this year 2025: Depending on the driving school you choose, a Certificate of Driving School may cost up to N8,000, cost of the VIO test certificate is roughly N1,000, cost of eye test certificate is N500.

    According to FRSC Nigeria, the average cost of a driver’s license in Nigeria this 2025 is N25,000 for a three-year license or N50,000 for a five-year license. It used to be N6,350 and N10,450 for three and five years, respectively but it has steadily increased over time.

  • PMI drives digital transformation at Tech Revolution Africa 2025

    PMI drives digital transformation at Tech Revolution Africa 2025

    A US-based Project Management Institute (PMI), the leading authority in project management, showcased industry-leading certifications and offerings, tailored for technology professionals, entrepreneurs, ecosystem builders, and innovators at the Tech Revolution Africa Conference 2025.

    PMI’s participation at the event reflects its focus on connecting with a diverse audience critical to Africa’s technological growth.

    Addressing reporters at the just concluded ‘Tech Revolution Africa Conference 2025,’ George Asamani, Managing Director, Sub-Sahara Africa, PMI noted that effective project management is critical to ensuring success as digital transformation reshapes industries across the continent.

    According to him, PMI’s certifications, like the Project Management Professional (PMP), are globally recognized as the gold standard for project leaders, “equipping them with the tools and methodologies needed to drive innovation and deliver results. The need for structured project execution, stakeholder management, and strategic planning is growing rapidly, especially as organisations navigate complex technological shifts”.

    “PMI helps address these challenges by fostering a workforce capable of managing projects in an agile, cost-effective, and scalable manner. Digital transformation initiatives require a combination of strategic oversight and precise execution, making certified professionals uniquely equipped to lead in this space”.

    “Technological innovation is accelerating across Africa, creating both opportunities and challenges. At PMI, we are dedicated to empowering the tech ecosystem with the skills and certifications to manage this complexity, deliver successful projects, and shape a brighter future,” said the Managing Director, Sub-Saharan Africa, PMI.

    At the event, PMI  showcased its globally recognized certifications, such as the PMP, Certified Associate in Project Management (CAPM), as well as its dynamic Membership benefits and PMI Infinity 2.0, an AI-powered project management coach designed to deepen expertise, master complex topics, and elevate execution to drive project success.

    Powered by GPT-4o (omni), PMI Infinity 2.0 is optimised for quicker and more accurate results with an expanded knowledge base from firms like Cognilytica, Green Project Management & Centre for Creative Leadership. With new document generation capabilities and custom templates, PMI Infinity™ users can benefit from enhanced efficiency, productivity, and optimised workflows. Users can now input project details to create and refine essential documents for project-based work, such as project charter documents.

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    Speaking further, George Asamani emphasized that Studies show certified project managers deliver projects more successfully, improving productivity and reducing costly delays adding that according to the “PMI’s Earning Power: Project Management Salary Survey, project managers with PMP certification earn higher median salaries than those without PMP certification, 33% higher on average across the 21 countries surveyed. PMP-certified project professionals in Nigeria demonstrated an even greater lift, reporting an increase of 60% in median salary compared to their non-certified peers”.

    “PMI membership further enhances this advantage by providing unparalleled opportunities for learning, collaboration, and professional growth. Members gain access to global thought leadership, advanced tools, and exclusive insights to tackle the complexities of the digital age. With mentorship opportunities, networking events, and a supportive global community, PMI membership empowers tech professionals to transform challenges into opportunities and advance their careers”, said the Mr. Asamani.

    “Project professionals turn to PMI for cutting-edge resources and methodologies to drive transformation in their careers, organisations, and industries. Through our recent partnership with Agile Alliance and  Cognilytica’s acquisition we are expanding access to Agile resources while pioneering the integration of AI into project management. These advancements will empower professionals to lead confidently and navigate the complexities of AI-driven transformation on a global scale,” adds Asamani.

    “This strategic partnership between PMI and Tech Revolution Africa further strengthens the vibrant tech ecosystem, expanding the frontiers for more project professionals amongst innovators and the brightest talents you can find in Africa,” said David Ogebe, co-founder of Tech Revolution Africa.

  • Nickelodeon rallies viewers for fun, family entertainment in February

    Nickelodeon rallies viewers for fun, family entertainment in February

    Nickelodeon is turning up the fun with a jam-packed lineup guaranteed to entertain the entire family in February.

    Viewers are to get ready for a thrilling mix of brand-new episodes, exciting stunts, and must-watch premieres that will have everyone glued to their screens.

    From epic superhero showdowns to hilarious underwater antics, there’s something for everyone to enjoy. Viewers are to grab the popcorn, round up the family, and get set for a month full of laughter, action, and unforgettable moments in DStv Channel 305 and GOtv Channel 87.

    According to the sneak peek review of the Transformers EarthSpark, viewers are to get ready for an action-packed adventure as a new generation of Transformers—Earth’s first-born robots—team up with the humans who welcome them, proving that family goes beyond just blood. In season three, the stakes are higher than ever when a massive dome traps the Decepticons in the town of Witwicky. But can it hold them for long?

    In Henry Danger, Nickelodeon’s favourite superheroes are back! Watch Henry Danger and Danger Force collide in an action-packed stunt marathon guaranteed to keep you on the edge of your seat, just as SpongeBob SquarePants’ world’s most lovable sea sponge is back with brand-new ‘misadventures’! From flipping Krabby Patties to tackling driving school, SpongeBob is ready for some underwater mayhem.

    Also, the Smurfs are back and Smurfier than ever! Join our beloved blue characters as they go on all new adventures that will push the charm, absurdity, and humour of the original series to even greater heights!

    Life equally gets wild when human girl Clawdeen discovers Monster High, a school where jaw-dropping surprises lurk around every corner, and anything is possible, literally!

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    Henry Hart’s life as a hero in Dystopia gets turned upside down when Missy Martin, an obsessed superfan, enters the picture. Can he handle the fame and the unexpected twist that awaits?

    Packed with laughter, chills, and edge-of-your-seat thrills, this is one movie you simply can’t miss!

    The special stunt brings back-to-back episodes of The Fairly OddParents filled with wishes gone wrong and hilarious adventures, including special episodes of The Fairly OddParents Wishology.

    Tune in every weekday to jump into the magical, zany world of Timmy Turner and his fairy godparents every weekday from Monday, 13 January, to Friday, 14 February, at 18:30 WAT on NickToons DStv Channel 308 and GOtv Channel 86.

    Viewers can also join the teenage Patrick as he hosts his own hilariously bizarre talk show filled with wacky antics and family fun while Leo, Raph, Donnie, and Mikey are back with even more epic action! Join them as they rise from the sewers to tackle everything from rogue Mechazoids to a citywide storm! With April O’Neil by their side, these turtles bring humour, heart, and serious ninja skills to the streets of NYC.

    Adventure Bay’s getting a new airport, and the launch does not go without a hitch. It is up to the Paw Patrol to make sure everything runs smoothly. Blaze and the Monster Machines follows the animated adventures of Blaze, the world’s greatest monster truck, and his best pal and driver, AJ, as they race through the exciting world of Science, Technology, Engineering, and Math!

  • JMG donates foodstuff to orphanages

    JMG donates foodstuff to orphanages

    JMG Limited, a leading provider of electro-mechanical solutions in Nigeria, recently extended its act of kindness to children in orphanages in Lagos by donating food items and supplies to them as part of its corporate social responsibility (CSR) initiative.

    The foremost company with efficient and reliable solutions for homes and businesses demonstrated that giving back to its host communities is an integral part of its operations with the donations to the Bales of Mercy Orphanage, Compassionate Orphanage, and Missionaries of Charity/Contemplative Gift of Mercy Home, in Lagos, to bring comfort and joy to the children.

    Presenting the gifts to the management of the Orphanage Homes, the Head of Marketing, JMG Limited, Oluwatomi Faniran, said the company is committed to making meaningful differences in the lives of those who need it most, driven by compassion, empathy, and a vision of a brighter future for all.

    She affirmed that the company through its kindness has deemed it necessary to make a good impact on the lives of the incredible children in those homes, as they need to be catered for like other kids in the society.

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    According to her, while the donations were material, the experience offered something far deeper. It was a connection with the children and a profound reminder of their resilience and boundless potential.

    “It was humbling to see the smiles on their faces, to hear their laughter, and to witness the strength of their spirits despite the challenges they face daily. Their courage inspired us and reminded us of the importance of standing together as a community to nurture and uplift the most vulnerable among us,” she stated.

    Mrs. Faniran further asserted that JMG Limited recognises that every act of kindness, no matter how small, has the potential to create ripples of hope that can turn into waves of change, especially when there is compassion and care for others.

    The company’s intent was not just about providing immediate support, but investing in the future of the children, creating a brighter tomorrow for them, as they represent a world of untapped potential, creativity, and possibility.

    JMG Limited, in its act of kindness, is poised to continually enhance the well-being of people in its scope of operation, as it envisions a future where every child feels seen, valued, and loved, and urges individuals, organisations, and communities to contribute to the lives of the underprivileged in the society.

  • Economic crunch forces customers to adopt maintenance culture

    Economic crunch forces customers to adopt maintenance culture

    If you are one of those who do not appreciate and maintain your possessions, a visit to the market and shops will cause you to change your attitude.

    Of a truth the prices of virtually everything has skyrocketed. The hyper inflation cuts across every sector of the economy however for imported luxury goods like leather shoes, bags etcetera, the story is an entirely different thing because of the foreign exchange.

    Every challenge has a down side and good side. The challenging situation in most parts of the world now and Nigeria, though very painful, equally has good lessons it is teaching us.

    Prices of virtually everything have increased by over 300percent. I do not know how many of you have ventured into purchasing imported leather goods. For the benefit of this write-up, let’s restrict it to just leather bags.

    Also, we shall be as practical as possible in this write-up. There are many people even despite the harsh economy who can afford very expensive leather bags, nevertheless we shall not talk of designer bags like GUCCI, Louis Vuitton, Michael Knorr’s etcetera. We are talking about your every day brands like Gilda, BGU, carried by the fashionable middle class and average Nigerians.

    Before the year 2015, these bags were selling for between N10,000-N13,000 in the open markets like Balogun, Lagos. By the end of that year and early 2016, the price had gone up to N17,000. However, as at last week, the price in the open market was between N150,000-N250,000. For a set of Italian leather shoe/bag, the price is now between N250,000-N350,000. The price, just like other imported items, responds to the rate of foreign exchange.

    A fashionable average lady will need more than 10 bags in different colours to complement her outfit. A survey of key fashion markets, like the Gbajumo Shopping Plaza, Balogun Market, reveals a slump in the demand of these bags. A further research reveals that most ladies are now taking out time to maintain their old bags instead of buying new ones. Building a maintenance culture is one good side of recession.

    When genuine leather is properly taken care of, it comes out almost as good as new.

    All products made from natural leathers, like bags, will age with time. Just like our own skin, it will need moisturizing and caring if they are to be kept in tip-top condition throughout the years. Even with excellent care, they will still age. There’s no avoiding this; a well looked after and aged bag is just beautiful as a new one, if not even more so.

    This ageing effect is called the bags ‘Patina’.

    All leather loses moisture and oils over time and with handling. As a hide dries out, it’s more likely that the fibres that make up the surface of the skin will break rather than stretch. Every animal hide is unique and some will have less natural oils than others. The more we handle a product made from leather, the quicker it will lose its natural flexibility due to its oils and moisture being transferred to our hands, etc.

    To keep any leather bag in tip top condition, then we need to ensure the leather fibres stay supple and to accomplish this they will require natural oils or regular moisturizing. It’s always best to regularly use a leather care product to replace those oils and keep the leather supple.  It’s either you get from shops or you use homemade ones.

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    Scratches cannot be prevented, so if you don’t like the antique effect that scratches will give to your bag then it’s advised that you keep it away from sharp or metallic objects and generally give it careful consideration when handling and placing it down on the ground, etc.

    Another way to protect your bag is to apply a boot polish, vaseline or saddle soap. This will coat the leather with a protective finish that will make it more durable. Please note that applying any form of polish, even a clear or natural colour, will almost always change the colour of your leather. So test a small area of leather first (such as the tag/key-ring we supply with your bag) and then check if you are happy with the final colour before applying to the remainder of the bag.

    If there’re small dirt marks on the finished side of the leather then usually a little warm water, mild facial soap and a little elbow grease or olive oil will do the trick of getting rid of them. Properly allow to air dry before applying oil.

    The key to removing dirt and other such marks is not to use too much pressure, it’s much better to lightly rub a mark 100 times with low pressure than 10 times with a lot of pressure. The high pressure maybe likely to remove the finish and damage the leather.

    Leather bags should not be allowed to get wet but if they do, they should be wiped with a dry cloth and allowed to dry naturally.

    If your bag gets wet, then never force-dry the leather by using heat. Do not place on radiators or use hair dryers, simply leave it in a place that is normal room temperature until it dries naturally.

    If you are going to continuously experience bad weather, then we would suggest that you obtain some leather water-proofing products to help keep your satchel dry.

    Keep your leather bags stored in places that are dry and clean when you are not using them, ideally in the specially designed dust bags that came with your bags to help protect them.

    Keep them out of hot temperatures, especially extreme heat. Heat exposure can cause the pigmented finish to bubble and to peel away.

    Freezing temperatures can really damage your satchel and the natural structure of its fibres, that give it strength, and make them brittle. Cold temperatures can also cause the pigmented coating to crack excessively, so if you don’t like that effect, then it’s prudent not to let it get too cold.

    Try to keep leather out of direct sunlight for long periods, because this can fade your leather.

    If you’re applying a water-proofing product, then it’s strongly recommended that you first apply a care product to help lock in moisture and to keep the fibres of the skin supple before making it waterproof. Only apply the waterproof to areas that will be exposed to moisture. This will result in you still being able to treat the inner of the bag with care products so it can remain supple and wont crease, crack or peel, due to drying out.

    To remove stains from leather, lemon juice mixed with a cream of tartar is excellent.

    To keep leather supple, a mixture of one part white vinegar to two parts linseed oil can be applied with a soft towel. Let it rest for 12 hours and then buff the leather.

    Well looked after aged bag is just beautiful as a new one, if not even more so.

  • NAFDAC raids rice repackaging factory

    NAFDAC raids rice repackaging factory

    Operatives of National Agency for Food and Drug Administration and Control (NAFDAC) on Thursday raided a rice-repackaging factory in New Karu, Nasarawa, for allegedly counterfeiting popular brands.

    The enforcement operation, which confiscated numerous bags of rice from eight different facilities, was led by Mr Kenneth Azikiwe, the Director in charge of the FCT Directorate of the agency.

    He explained that the operation was prompted by intelligence from members of the public and reports from the owners of the affected brands.

    “Upon receiving these intelligence tips, NAFDAC Director-General, Prof Mojisola Adeyeye, issued a directive that only safe, quality, and wholesome food products should be available to Nigerians during the yuletide and beyond.

    “She specifically instructed that those counterfeiting popular brands of rice should be arrested and their products removed from the market.”

    Azikiwe added that the NAFDAC D-G also ordered corporate enforcement actions against those rebranding other people’s products.

    “This act of counterfeiting rice is illegal. Consumers believe they are buying quality products, but the quality is often substandard.”

    Explaining he said, “Today, after surveillance activities, we discovered facilities where a woman specialises in repackaging popular brands such as Bull 25kg, Stallion Rice 10kg, Tomatoes Rice 25kg, and several others.This woman uses a warehouse behind her residential house to carry out the repackaging, which is done only at night.”

    According to Azikiwe, “Once packaging is completed, the products are moved to a warehouse during the day for sale to unsuspecting consumers.

    “The packaging materials are kept in her residence to avoid raising suspicion among neighbours. Today, we visited the premises, confiscated the packaging materials, and seized some of the finished products.

    “We also inspected her warehouse and stores where these items were kept for sale, confiscating all the brands found there. Additionally, we visited other warehouses involved in similar activities and destroyed their products,” Azikiwe said.

    He stressed that the agency’s primary aim is to ensure the health and safety of Nigerians.

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    Azikiwe urged members of the public to remain vigilant and report cases of counterfeiting, noting that such activities often take place within communities.

    He also advised the public to buy goods from accredited and trusted food shops, particularly during the festive season.

    “People must learn to purchase from reputable dealers or supermarkets that maintain a reliable supply chain for quality products,” he said.

    Azikiwe further urged Nigerians to always check for NAFDAC registration numbers, as well as the manufacturing and expiry dates, on all products they purchase.

    He revealed that the value of the confiscated counterfeit rice from the operation was approximately N5 million.

  • Interswitch partners financial innovators to empower youths

    Interswitch partners financial innovators to empower youths

    Interswitch, one of Africa’s leading integrated payments and digital commerce companies, has reaffirmed its commitment to driving innovation and empowering young talent in Nigeria by sponsoring the Financial Services Innovators (FSI) Intensive Software Testing Programme.

    The recently concluded intensive 8-week online programme, trained 100 university students, emerging innovators, and tech enthusiasts. Participants were equipped with critical software testing skills, preparing them to play pivotal roles in maintaining the quality and security of software products.

    The programme was implemented through the Fintech Development and Advocacy Initiative arm of FSI, a platform dedicated to facilitating financial services innovation in Nigeria. The Software Testing Programme aims to bridge the gap between academia and the financial services industry by offering hands-on, practical training tailored to market demands.

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    Speaking on the partnership and success of the programme, Muyiwa Asagba, Managing Director, Digital Commerce and Merchant Acquiring (Interswitch Inclusio) said:

    “Innovation thrives when young minds are given the tools to succeed, and Interswitch is proud to sponsor this initiative, which aligns with our vision of nurturing a digitally inclusive future. By investing in these talents and providing them with practical, industry-relevant skills in software testing, we are not just enhancing the software testing ecosystem but also nurturing a generation of innovators who will shape the future of financial services in Nigeria and beyond. Initiatives like this reaffirm our commitment to promoting a digitally inclusive society while positioning Interswitch as a catalyst for innovation across Africa.”

    Participants gained practical expertise in software quality assurance, addressing critical industry needs while bolstering their readiness for Nigeria’s burgeoning technology landscape. A standout feature of the programme was the recognition of top-performing participants, five of whom secured internship opportunities, giving them invaluable real-world experience and a head start in their careers.

    Aituaz Kola-Oladejo, Executive Director, Financial Services Innovators, highlighted the programme’s transformation impact.

    She said: “We are thrilled to announce the successful completion of our 8-week Fundamentals of Software Testing course, which empowered 100 youths, 90% of whom are students in tertiary institutions. This training underscores our unwavering commitment to youth empowerment through education and skills development. Our goal is to equip young people with the knowledge and tools they need to thrive in future technology-driven careers, enhancing their employability and positioning them as globally competitive professionals. We extend our heartfelt gratitude to Interswitch for sponsoring this 3rd Cohort. Their support reflects a strong commitment to advancing technology ecosystem initiatives that drive national progress and innovation.”

  • Chain Reactions Africa claims three awards at LaPRIGA

    Chain Reactions Africa claims three awards at LaPRIGA

    Chain Reactions Africa, one of Africa’s leading public relations and integrated communications consultancies, continued its awards-winning streak in 2024 by clinching three more prestigious awards in the recently hosted Lagos PR Industry Gala & Awards (LaPRIGA) 2024, which held in Lagos, recently.

    Chain Reactions Africa emerged as winner of the ‘Public Sector PR Campaign of the Year’ for the firm’s Windfall Tax Policy Campaign for the Federal Inland Revenue Service (FIRS), which was aimed at sensitising the public about the Windfall Tax Policy as well securing the compliance of key stakeholders for the policy.

    The highpoint of the day for the company was the crowning of its Managing Director and Chief Strategist, Mr. Israel Jaiye Opayemi, as the ‘Most Influential PR Professional’ for his exceptional professional persona, charismatic industry leadership, enviable profile, and commitment to the growth of the Public Relations industry.

    Commenting on the LaPRIGA Awards recognitions, Opayemi, expressed appreciation for the honours. “Once again, I say a big thank you to the awards organisers, the Lagos State Chapter of NIPR, for raising the bar in organising this award to celebrate hard work and honour the resilience of deserving winners”, he said.

    Opayemi charged the winners and all practitioners to drive better storytelling of their organisations and clients. “Let’s be the best. We are Public Relations people, let’s tell the stories of our respective organisations and clients better than ever before.”

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    He acknowledged the invaluable contributions of his team to Chain Reactions Africa’s unceasing accomplishments, describing them as the real shining stars of these honours. “These award recognitions are emphatically dedicated to all the creative rebels in the Chain Reactions Africa Tribe. You are truly the shining stars spurring these honours, and there wouldn’t be a Chain Reactions Africa without my team. Your unwavering commitment to client satisfaction and sacrifices are matchless; you are the reason we are not just winning, but also breaking more boundaries of excellence”, Opayemi said.

    Speaking at the event, the Chairman, Nigeria Institute of Public Relations (NIPR Lagos Chapter), Comfort Obot Nwankwo, congratulated all the winners for their recognition as shining stars and urged them to be an inspiration to others while sustaining the momentum of success, character, and bravery.

    Themed, ‘The Shining Stars’, the 9th edition of LaPRIGA Awards expectedly turned out to be a resplendent and colourful get-together of the who-is-who in the integrated marketing communications industry with stakeholders drawn from the corporate, private, and public sectors.

    According to the Chairman of the Selection Committee, Lead Consultant/CEO, Leap Communications, and Publisher of Breezy News, Muyiwa Akintunde, the ceremony had 22 award categories, and 81 entries were submitted in 21 categories, with the ‘Best in Political Communication’ not having any submission for this year’s edition. Others are ‘Special Honorary Awards’ and ‘Lifetime Achievements Award for select public relations industry veterans.

  • Golden Terra Oil shines at LAIF awards

    Golden Terra Oil shines at LAIF awards

    Golden Terra Soya Oil shone brightest at the weekend at the 19th edition of the highly coveted Lagos Advertising & Idea Festival (LAIF) Awards.

    Themed “Staying A’LAIF,” the festival brought together the best minds in the Integrated Marketing Communications (IMC) industry, but Golden Terra wasn’t just part of the celebration; it became the story of the night.

    The brand’s groundbreaking Pour Pure Love campaign not only dominated conversations but also earned the prestigious Best Campaign of the Year Award in the FMCG category. This recognition placed Golden Terra in a league of its own, celebrating the power of a message that resonated deeply with audiences across Nigeria.

    The Pour Pure Love campaign went beyond marketing, it was a movement. By emphasising themes of care, togetherness, and nourishment, the campaign spoke directly to the heart of the Nigerian family. It reminded everyone that meals are not just sustenance but moments of bonding and expressions of love. From its visually captivating storytelling to its culturally relevant messaging, Pour Pure Love showcased Golden Terra’s commitment to enriching lives, one meal at a time.

    Lanre Adisa, President of the Advertising Agencies Association of Nigeria (AAAN), highlighted the importance of such campaigns during his opening remarks, calling the LAIF Awards a platform that “celebrates dreams and creativity that inspire the world.” Golden Terra’s Pour Pure Love campaign was a perfect embodiment of this vision, bringing authenticity, innovation, and heart to the forefront of Nigerian advertising.

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    Reflecting on the campaign’s success, Probal Bhattacharya, Chief Marketing Officer, TGI Group said, ” ‘Pour Pure Love’ is a testament to our belief that a brand can do more than just sell a product. It’s about crafting stories that resonate with people’s lives and aspirations. This campaign pays homage to the world’s moms, celebrating the warm, delicious meals that nourish not only our bodies but also our souls. Winning the Best Campaign of the Year Award underscores the authentic connections the ‘Pour Pure Love’ campaign fosters, evoking nostalgia and a deep appreciation for a mother’s love. Clearly, our brand messaging struck a powerful chord.”

    This historic win was complemented by Golden Terra’s additional accolades, including Best Film in the Food and Consumables Category, further solidifying the brand’s status as an industry leader. The awards not only recognised creative excellence but also celebrated a campaign that inspired and uplifted.

    As Golden Terra continues to pour love and creativity into every endeavor, this milestone serves as both a celebration and a challenge to aim even higher. With its legacy now written in LAIF history, the brand looks ahead with renewed commitment to creating campaigns that not only stand out but also make a difference.

    Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 45ml and 1000ml pouches, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.