Afrobeats superstar David Adeleke, popularly known as Davido, has opened up about the secret behind becoming the most-followed African artist on social media.
Speaking during an interview on ‘BET Talks’, the ‘With You’ crooner attributed his digital success to his open-mindedness and authenticity, noting that fans gravitate toward realness.
Unlike some of his peers who are reluctant to share personal moments online, Davido said his willingness to be himself, both on and off the stage, has helped him build a strong connection with his audience.
Reflecting on his early career, Davido said his time in the United States influenced his decision to vlog and share everyday moments of his life, making him more relatable to fans.
“I used to just post myself at home in shorts and slippers, doing regular stuff. People liked that because it felt real,” he said.
The singer, who returned to Nigeria with what he called a “laid-back” mindset, encouraged fellow artists to loosen up and “go with the flow” rather than maintaining a rigid or overly polished image.
His candidness and consistent engagement with followers, he believes, are what set him apart and keep his online presence thriving.
Davido said, “I’m the most-followed African artist across social media because I’m free with my fans. At the beginning of my career, I was very open. I used to do vlogs, showing people my life. A lot of Nigerian and African artists are always scared to show their real selves.
“I think living in America helped me a lot, too. Because my mind is kind of open a little bit. I’m not saying my people are ignorant. But let’s see them [other artists] taking pictures in shorts and slippers while chilling in their homes. Some artists won’t do that. They would want to change to something beneficial. But I still see myself as a regular person. I take pictures in shorts and slippers. And when it’s time to turn up, trust me, I turn up.
“When I moved back to Nigeria, some celebrities overthink and overdo it. I was like, no, just be chill. Just go with the flow. I feel like that’s how it should be.”
