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Dufil Prima Foods Plc, makers of Indomie Instant Noodles has shown its zest to support the biggest end-of-the-year crossover event in Nigeria.
The end-of-the-year crossover event tagged: “One Lagos Fiesta” is in partnership with the Lagos State Ministry of Tourism, Arts and Culture with a whooping sum of 10million Naira as support.
The event replaces the annual Lagos Countdown event - a concept of the State’s Signage and Advertisement Agency (LASAA), to herald the New Year while celebrating the rich culture, music, language of the state and also promoting commerce especially for more small scale businesses in the State. This year’s edition is the fourth of the series which usually witness over 200,000 individuals in attendance.
Speaking on the partnership for the event, Head of Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said: “We are excited to be a part of this maiden edition of One Lagos Fiesta which is the biggest crossover event and concert in Lagos State and Nigeria by extension”.
He also noted that Dufil is glad to support the event with the sum of N10 million naira, products and other promo materials.
“The One Lagos Fiesta is a similitude of the crossover celebration held in other commercial cities like Hong Kong, New York, London, Dubai and this year’s edition in Lagos promises to be bigger and better because it will hold in five different locations in the State which includes: Agege Stadium (Ikeja), Badagry Stadium (Badagry), Ikorodu Town Hall (Ikorodu), Barbeach (Lagos) and Epe Youth Center (Epe),” Ashiwaju said.
Shedding more light on other plans for the end of the year, Ashiwaju said, aside the partnership with the Lagos State Ministry of Culture and Tourism, the company has also concluded plans to roll out some other activities in an effort to spice up the holiday celebration for families and children in the country.
Some of the end of the year activities will include: the donation of products to identified orphanage homes and Internally Displaced Persons (IDPs) in Abuja and Edo State, Santa surprise visit to hospitals. Also, the company will be announcing the 12 winners for the Dubai Trip in the just concluded Tazomania promo, setting up of Indomitable merchandising stores across Lagos and the introduction of special celebration cartons for 70g and 120g of Indomie noodles.
"December, especially Christmas is such a special time for families and we are proud to be able to bring smiles to the faces of children, families and most especially our consumers," he summed.
Tag: Indomie
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Indomie partners ‘One Lagos Fiesta’ with N10m
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‘Indomie Santa’ pays surprise visit to Gbagada General Hospital
As a way of showing love and care to its core brand loyalists – the children – during this festive season, ‘Indomie special Santa’ paid a surprise visit to the paediatrics unit of the Gbagada General Hospital to present gift items to the children in the hospital as well as to donate some medical equipment to the unit.
The Indomie Santa surprise visit is an initiative of the Dufil Prima Foods, makers of the noble noodles brand, Indomie, to express and extend the love and joy of the season to those who due to health challenges or difficulty cannot join their peers in the celebration.
Speaking during the visit, Head, Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, stated that the visit to the hospital was to celebrate with children who were admitted for one reason or the other at the hospital and also to bring the celebration of Christmas to them on the sick bed.
He said, “In the spirit of this season, the management and staff of Dufil Prima Foods plc wants everyone to have something to cheer about during this festive season. In as much as they are indisposed, they would have loved to be on their feet in their respective homes celebrating. Indomie Santa decided to pay them a surprise visit, in order to felicitate with them and also to present gift items to them and their mothers.”
Mothers of indisposed children who could not hold back their joy expressed gratitude to the brand for the kind gesture extended towards their children.
Ashiwaju commended the management of the hospital for the good works they are doing to make Lagosians healthy and also for the progressive developmental initiative of the management. Ashiwaju further announced the donation of some medical equipment to the hospital. According to him, “We cannot leave government alone to the development of our society. Corporate organisations should come on board to assist in their own little ways.”
Receiving the medical equipment donated by the Dufil Prima, the Medical Director, Gbagada General Hospital, Dr. Tayo Lawal, expressed the management’s delight for the gesture and also for considering their hospital appropriate for the surprise visit. “We are grateful to Dufil Prima Foods for their kind gesture and we hope other corporate bodies will toe the path of Dufil in collaborating with the government’s drive for a
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Indomie rewards three kids with N2.25m
Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has rewarded three children who demonstrated outstanding courage and bravery as winners of the 2015 Indomie Independence Day Awards for Heroes of Nigeria.
The three winners; Abbas Naifarya Ibrahim 13, Innocent Yamawo 5 and Naja Nuhu 12 emerged first, second and third place, carting home the sum of N1million, N750, 000 and N500, 000 respectively.
The event was graced by top government officials, captains of industries, traditional rulers, members of the diplomatic corps, celebrities as well as students.
The Indomie Independence Day Awards, which began in 2008 and is in its eight edition, is geared towards recognising children between the ages of one and 15years who have exhibited extraordinary acts of heroism in the face of danger or societal challenges.In his welcome address, Mr. Deepak Singhal, Group Managing Director, Dufil Prima Foods, reiterated the company’s commitment to positively impacting the Nigerian child. He said, “As a company, we believe that in every child lies the seed of greatness.
“Not only are we encouraged and inspired by the stories of courage and selflessness of these children, as a company, we also take delight in the fact that we are able to positively impact these children so they can be empowered to achieve greater things in life.”
Delivering the keynote address titled: ‘The Nigerian Child: The Hope of a Nation,’ Mrs. Ndidi Nwuneli (MFR), Founder, LEAP Africa, a non-profit organisation, emphasised the need for the empowerment of the Nigerian child.
A serving member of the National Assembly, Senator Gbenga Ashafa (Lagos East), who was present at the event, commended Dufil for the IIDA initiative.
First place winner, Abbas Naifarya Ibrahim, a 13 year old SS 2 student of Federal Government Girls College, Kazaure emerged 2015 IIDA overall winner and was rewarded with N1million scholarship. Nairfaya , an indigene of Kano state, was awarded for the courage and exemplary act she performed when she alerted authorities of a suspicious object she noticed beside a mosque.
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Dufil partners LEARN on Free Summer School initiative
In an effort to positively impact the nation’s education sector, Dufil Prima Foods Plc makers of Indomie Instant Noodles, has again partnered the Lagos Empowerment and Resource Network (LEARN) on its 2015 Summer School Programme.
With the partnership, Dufil supported the initiative with half a million naira as well as with educational materials for secondary school students, drawn from 3 centres across Lagos (Surulere, Agidingbi and Maryland).
Mr. Tope Ashiwaju, the Public Relations Manager, Dufil Prima Foods Plc explained that the company’s 7 years longstanding partnership with LEARN was hinged on the importance of education to the nation.
“The Objective of this initiative is to bring secondary school students together in between terms to continue to encourage them in some form of academic and non-academic exercise as time spent in school is virtually not enough to impact all required knowledge for the students.”
“Therefore this initiative serves as a platform for students to pursue further knowledge to aid their academic and non-academic endeavours.”
He added that Indomie as a brand believes in and had always been affiliated with the growth of the nation’s education sector at the primary, secondary and tertiary levels, which informed its education-oriented Corporate Social Responsibility (CSR) initiative.
Also commenting on the partnership, the Coordinator, LEARN, New Era Centre Surulere, Mrs. Anu Adepoju, confirmed Dufil’s support to LEARN since its inception 7 years ago.
“The children always look forward to having a taste of their favourite noodles every afternoon, and this enables them pay attention in class and vocational activities without having to worry about where their lunch would come from,” she said.
“The Indomie experience has added a new dimension to the summer schools with the provision of T-shirts, caps, pens to exercise books and most importantly, lunch” said Adepoju.
The summer school, an initiative of the former First Lady of Lagos state, Mrs. Emmanuella Fashola, ignites passion for learning among the youths by equipping them with leadership & entrepreneurial skills, good character development, vocational and other skills.
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Winners emerge in Indomie Flash & Win promo
The first set of winners in the ongoing Indomie Flash & Win National Consumer Promo has emerged.
They comprise the N1 million winners and others who won N100, 000 each. They were presented their cheques at a ceremony at the company’s head office in Surulere, Lagos.
The event was attended by journalists and relevant regulatory agencies.
Brand Manager, Indomie, Mr. Amber Yadav, said Indomie believes in giving back to its numerous consumers. He said: “As a company, Indomie believes in giving back to the society.”
He said the promo was aimed at celebrating with consumers. “We want to give them a chance to win something substantial. It gives us joy to give back to our loyal consumers. So far, we’ve had over half a million participants. We have also given out airtime recharge to over 50, 000 consumers,” he said.
On how to participate in the promo, Amber said consumers were required to buy Indomie 120g Super pack where a unique number could be found printed on the seasoning sachet inside the pack.
Participants are required to flash the unique number after which their mobile phone number would be registered to take part in the daily and monthly raffle draws where they stand a chance to win N100, 000 and N1million.
Also, the Manager Public Relations/Events Dufil Prima Foods, Mr. Tope Ashiwaju restated the company’s commitment to continue to reward and give back to its loyal consumers.
The Senior Public Relations Officer, Consumer Protection Council, Lagos Office, Mr. Nicholas Utsalo, confirmed that Dufil Prima foods Plc, adhered to its regulations.
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Indomie engages mothers in art contest
Indomie’s bid to strengthen the bond between mother and child through a creative art exhibition contest titled: ‘Team up with mum’ received a boost as the firm received 37,000 entries from six states.
Members of Indomie Fan Club in Lagos, Abuja, Ibadan, Akure, Ogun and Benin, were required to team up with their mothers to use Indomie noodles wrappers and cartons to creative art works.
The one-month preparation for the art works ended on June 5 and the submitted entries were exhibited at the headquarters of Dufil Prima Foods (makers of indomie), Surulere last Saturday.
However, the Coordinator of the Indomie Fan Club, Mrs. Faith Joshua, said entries for the finished art works were still being accepted.
Entries received so far include canoes, shopping basket, laptops, electric cooker, shoes, Indomie Plaza, side tables, Indomie uniforms among others were displayed.
Mrs Joshua said the top three winners will receive N100,000, N75, 000 and N60, 000 as prizes.
She said the intent of the contest was to help children bond with their mothers.
“We realise that sometimes there is no bond between the kid and the mum that is why we titled this competition ‘team up with mum’. We want to create a relationship where there is no relationship between the mother and child. And where there is an existing relationship, we try to strengthen the bond and in essence the creativity in the child will be exposed,” she said.
She noted that the mothers embraced the initiative and thanked the management of Indomie for their support.
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Indomie to reward brave pupils
Success is usually tied to academic excellence in the schools. However, for pupils who may not have topped their classes or won prizes but have done acts of bravery, mouth-watering prizes may be theirs if they win the Indomie Independence Day Award (IIDA) for Heroes of Nigeria.
The award, presented to children aged 15 and below, who have spontaneously saved lives and property, regardless of personal danger, displayed extraordinary creativity, is in its eighth edition.
At a briefing to announce the search for this year’s winners at the Protea Hotel, Lagos last Wednesday, Mr Deepak Singhal, Chief Executive Officer (CEO) of Dufil Prima Foods Plc, makers of Indomie noodles, who was represented by the firm’s Public Relations Manager, Mr Tope Ashiwaju, said the award is aimed at recognising the ingenuity of young children in a world dominated by adult accomplishment.
“The IIDA initiative is significant because it is rooted in the recognition of those whose best efforts are very often overlooked. On a daily basis, our beloved Nigerian children perform thousands of heroic acts that save the lives and property of others at great personal risk to themselves. But the reality is that such acts of bravery often go unsung because the players involved are minors,” he said.
In searching for winners, Singhal said the company is not advertising to avoid children putting up acts that may endanger their lives. He said after nominees or applicants are shortlisted, a search committee would go to the nooks and crannies of Nigeria to investigate the heroic acts to establish their authenticity.
He said the shortlisted candidates also face a panel of judges who further screen for the finalists.
So far, 21 children from various parts of Nigeria have won the top three prizes of N1million, N750,000 and N500,000 scholarship grants. Their heroic acts include: saving people from drowning, rescuing accident/armed robbery victims, exposing robbers, kidnappers/ritualists, displaying creativity and entrepreneurial ingenuity, among others.
Singhal said he hoped the award, which holds around the Independence Day, would be recognised by the government and the children rewarded accordingly.
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Winners in Indomie promo get ipads, others
Indomie manufactured by Dufil Prima Foods Ltd has given out 100 Iiged in the just concluded Indomitable Sticker Promo.
Other prizes given include 20,000 goody bags, 30,000 comic books and several other prizes. The promo which started late last year, witnessed huge participation from all across the country.
For the Indomitable Sticker Promo, participants were required to flash a particular code embedded in every Indomie pack. Once a participant flashed that code, the phone number is automatically saved in a database. Phone numbers are then randomly selected from the database for winners to emerge.
Its Brand Manager, Mr. Amber Yadav, said the motivation for the Indomitable Sticker promo was essentially to put smiles on the faces of consumers by giving them the opportunity to win fantastic prizes.
Manager Public Relations and Events Dufil, Mr. Tope Ashiwaju, said the promo was about making consumers happy. His words: “As a brand, there are so many things we have lined up for our consumers. Indomie will continue to put smiles on the faces of Nigerians”.
have doubted if our promos were genuine. To lend credibility and transparency to what we do, we have invited the press to this presentation to see everything. We urge all the winners to serve as our ambassadors in making people know that we are for real.”
Mrs. Blessing Ifenze, the parent of one of the winners, said she initially exercised doubts when they were informed that her child had won an Ipad. In her words, “I initially thought it was 419 when I was informed. But coming here today I have seen for myself that it is very credible. It is very encouraging and I really want to appreciate Indomie for this gesture”.
Also, Ifunaya Asoanya, one of the winners of an Ipad, said when she got the call that she had won an Ipad, her father doubted its authenticity and threatened to even seize her phone so she doesn’t fall prey to fraudsters.
She said on getting confirmation that it was genuine, her father’s doubts were cleared and he accompanied her to the presentation.
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Indomie celebrates pupils
As part of its activities to appreciate the children, who form the chunk of its indomie noodles consumers, Dufil Prima Food Plc, last week hosted members of the Indomie Fans’ Club to an end of the year party at the National Theatre Iganmu, Lagos.
The event, which was fun-filled, had several schools in Lagos State, both the kids and their teachers, present.
The co-ordinator, Indomie Fans’ Club, Faith Joshua, said the company holds the event yearly and as such, could not be described as ‘Christmas party’ because they have both Muslim and Christians as fan club members. Describing the kids as its main consumers, Joshua said the company deems it fit to bring them together and discover the talents in them for grooming.
“The club is actually an open thing, we say it to the schools and if they response to us we, make them our members. Indomie Fan Club has over 100,000 members and every year in all our programmes we actually host them and take care of them,” said Joshua
Speaking on the benefit of the club to the children she said: “When they participate in our competitions, they also review their educational skills and we groom the ones that are actually vital for us.
Under the avenue of indomie platform they have the opportunity to make new friends and associate with people from different classes.”
According to her, the same celebration was ongoing in other cities such as Abuja, Akure, Abeokuta, Ibadan and Benin, with plans to expand to more states in future.
Dufil Prima foods Plc, Public Relations Manager, Ashiwaju Temitope said: “It’s one platform that the company really believes in and we have done this consistently in the past and we don’t intend to stop.”
He said apart from the kids, the school and teachers also benefit immensely from the programme.
“We are also giving back to those people, who are co-ordinating them and that’s by giving to schools and by ensuring that the school teachers also get from us. Some of those things that the teachers get from us are that once a year, we try to do what’s called ‘Training the trainer’. We train the teachers because if you want the children to be part of what you believe in you have to train them. Since we, as a company, will not be able to do this directly for the kids in school, it means that we have to put a platform were all these teachers would be trained periodically and that we do it from time to time,”Ashiwaju said.
He listed the company’s major challenge in organising the event as security, adding that the company will love to explore other parts of the country.
“ If you see the list of where we are having such parties, we strategically left the northern part of the country and some parts in the east because of security challenges.
What goes into having 5000 children at a point in time is not easy at all, you need to talk of health, you need to bring nurses, security people and teachers together. And you need to train them well ahead of the event. I am sure that once security becomes an issue of the past, then of course we can have it nationwide,” he said.
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Indomie rewards winners with N6m
Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has rewarded three outstanding children, who emerged winners of this year’s Indomie Independent Days Awards, with N6 million. The event held at the Federal Palace Hotel, Victoria Island, Lagos.
The event, which witnessed a large turnout of dignitaries, saw some renowned personalities such as the Group Managing Director, FirstBank, Bisi Onasanya; Senator Gbenga Ashafa and Chairman, Masandola group, Chief Bode Akindele supporting the pasta firm with donations ranging from N500,000, to N1million and N2.25million respectively.
The Indomie Independence Day Award for Heroes of Nigeria is a Corporate Social Responsibility (CSR) Initiative of Dufil Prima Foods Plc, and is geared towards recognising children of 15 years and below, who have exhibited extraordinary acts of heroism in the face of danger or societal challenge which have sometimes brought them injuries.
Delivering the keynote address, the Executive Director Corona Schools, Mrs. Olufunto Igun said: “The future of any nation or entity lies heavily on the children. Whatever legacy we pass on, whether good or bad could make or mar us as a nation. We, therefore, must rise up to our responsibility as parents, guardians, schools and governments to ensure that the right values are inculcated in the children.”
Igun, who addressed the winners as “the salvation for the nation’s future and the economy,” urged more organisations to toe the line of Dufil Prima Foods by making similar efforts which according to her, is bound to ensure a more secure and blissful future for our kids.
A visibly elated, Group Managing Director of Dufil Prima Foods, Mr. Deepak Singhal, expressed delight at the success of the event.
Singhal said: “Our motivation rests firmly on the fact that a lot of kids are out there, who do the extraordinary day by day; unsung heroes who have never been celebrated. That is why we have resolved that every year we would not relent in our search all around Nigeria for unique acts of bravery, worthy of celebration.”
This year’s winners, which happened to be the 7th edition, are 15-year-old Aniema Udokang from Cross River, who helped to save an accident victim on IBB Way in Calabar; a 14-year-old Semiya Modashiru, who helped save the lives of two babies by apprehending and confronting a kidnapper at a bus garage in Ogijo, while the third winner is a 10-year-old Bassey Itam, who helped a boy bitten by a snake.
Winners in the first, second and third categories went home with N1,000,000, N750,000, N500,000 worth of scholarship respectively. The firm’s Public Relations & Event Manager, Mr. Tope Ashiwaju congratulated the winners and reiterated the company’s commitment in never relenting in its support for the development and growth of the Nigerian child.
Asiwaju said: “Having come this far with many success stories since inception as they relate to the children that have emerged as winners, I make bold to say that the editions to come will be more memorable than the previous ones.”
In attendance were the representative of Governor Babatunde Fashola, Mr Wale Raji; Captains of Industries; Government functionaries and the crème de la crème of the society.