Rapper Odumodublvck has stated that there is a widespread practice of stream farming in the music industry.
In a recent statement on his X page, Odumodublvck condemned the practice, questioning its relevance in measuring an artiste’s success.
According to Odumodublvck, stream farming involves artificially inflating an artiste’s streaming numbers to create a false impression of popularity.
However, he noted that this practice does not translate to real-life success, such as bookings and ticket sales.
Odumodublvck wrote: “There’s a high level of stream farming going on in the Nigerian music industry.
“Farming is crazy cause it’s not translating into shows. It’s not translating into bookings and ticket sales home and abroad. So, what’s the point?”
The artiste’s comments have sparked reactions with many weighing in on the issue.
While some have defended stream farming as a necessary marketing tool, others have condemned it as a form of deception.
What is Stream Farming?
Stream farming refers to the practice of artificially inflating an artiste’s streaming numbers on platforms like Spotify, Apple Music, and YouTube.
This can be achieved through various means, including bots, fake accounts, and paid streaming services.
The goal of stream farming is to create a false impression of popularity, which can lead to increased visibility, credibility, and ultimately, financial gains.
However, as Odumodublvck pointed out, this practice does not necessarily translate to real-life success.